Down at 25 on coin market cap, it looks like they are no longer a real contender.
I wouldn't go that far but their economic strategy seems inherently flawed. They have a token but they aren't using it to monetize their infrastructure so what is the point?
That being said if they keep building features and value it will come back. They just have to stop messing around and build all the features they promised in the whitepaper without delaying it or arguing over how to monetize it. Monetize the features until someone does it for cheaper or for free.
I also suggested they focus on exclusive features not found anywhere else. Monetize those features in particular and focus on stuff no one else is doing.