We're doing this because there are issues in steem and we loved the concept of steem and both got burned by the implementation of steem.
The initial distribution of steem was pretty bullshit, and the steem network has ended up with massive whales and drama, heck it was officially 'announced' on april fools day on bitsharestalk, I genuinely believed it was a joke when initially announced thus missed the distribution they did to the first couple months of content creators.
If performing a snapshot/sharedrop, it utilizing vesting balances would be smart so that it can't be massively dumped from the start and that whales aren't as prevalent until far later down the road.
It'd be worth talking to the golos guys about how they kickstarted their chain. It's otherwise a trade secret within steemit.