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One question: Are we really expecting a real life business (albeit a techy one) like Overstock.com to try to run their business on BitShares? In my view, this is highly unlikely. I think it is far more likely that people will want to use BitShares to start some sort of business or fund some sort of new project.
Also, I think the token creation aspect is HUGE and should really be the focal point of any Bitcoin 2.0 efforts. The asset creation tool enabled by CounterParty, for example, is going to be mind-blowingly powerful and it is also relatively simple to understand and use. Does BitShares provide a similar asset creation/exchange tool, and if so, should it not also be part of the main benefits presented in the marketing plan?
Quote from: Captain_Picard on July 26, 2014, 04:14:22 amI've picked out a few favorites from the slogans you have all thrown out, but first, can anyone point me to a summary/video that will explain to me why BitShares is a good investment in less than 2 minutes of my time? If you have less than 2 minutes see this:http://youtu.be/XaY_KIsouTYIf you have more try this: http://youtu.be/5BV55IrZi7g
I've picked out a few favorites from the slogans you have all thrown out, but first, can anyone point me to a summary/video that will explain to me why BitShares is a good investment in less than 2 minutes of my time?
...Problem You Are SolvingMarket SizeSales and Profit Estimates...
What should be done about Marketing?
Team Background and Past SuccessProblem You Are SolvingMarket SizeSales and Profit Estimates...busy professionals and investors will NEVER spend the time to weed through a large forum like this to learn about an investment. They want someone that sounds (and has proven to be) trustworthy to tell them why they should wire funds in five minutes or less, preferably two.
Empirical, we don't have them on the homepage, because there's nothing to link to yet. The sites are still under construction (bitsharesX, DACS unlimited, etc). When they're ready, I'd be happy to add them. Bitshares.org will serve as a directory type of site, with links to specific DAC sites. B
use following slogan ( i am a chinese )BTS, Be The Star! to the moon Quote from: Empirical1 on June 22, 2014, 09:20:22 pmQuote from: Zeus on June 22, 2014, 08:24:50 pmwhy do you think this forum has a lot of Chinese guys?They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.I don't know if 'Free your Money' says enough about Bitshares because you can say that about Bitcoin (even though it has flaws.) Why do you say they can't free their money with Bitcoin?I agree with you about the Chinese guys though they are basically driving Bitshares volume at the moment. BTC/PTS volume is only like $3000 daily, so basically on life support. CNY/PTS is $14 000 So we should definitely put the slogans to the Chinese audience or ask them to come up with one that they feel speaks to them the most.
Quote from: Zeus on June 22, 2014, 08:24:50 pmwhy do you think this forum has a lot of Chinese guys?They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.I don't know if 'Free your Money' says enough about Bitshares because you can say that about Bitcoin (even though it has flaws.) Why do you say they can't free their money with Bitcoin?I agree with you about the Chinese guys though they are basically driving Bitshares volume at the moment. BTC/PTS volume is only like $3000 daily, so basically on life support. CNY/PTS is $14 000 So we should definitely put the slogans to the Chinese audience or ask them to come up with one that they feel speaks to them the most.
why do you think this forum has a lot of Chinese guys?They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.
QuoteI really don't think all those generic slogans would work well. We *have* to emphasize what our actual innovations are or else it just marketing spam which turns the only people we have any hope of investing (rich crypto geeks) offSorry but I have to seriously disagree here with you...I believe that rich crypto geeks, once bitshares is out there will know if it is something good to invest or not irrespective of whatever slogan you make...These are the smart guys who understand what is happening here...The product will convince these guys. You want to attract the other guys. The guys who invest in "real world" stocks and fiat fx trading. the ones that are desperately looking for an innovation to invest. The ones that currently just know bitcoin, they have missed that train and they know they have missed it but actually are looking to invest in the next best thing.
I really don't think all those generic slogans would work well. We *have* to emphasize what our actual innovations are or else it just marketing spam which turns the only people we have any hope of investing (rich crypto geeks) off
BitShares: Free your money
I like:Better Businesses through BlockchainsOnly problem is using a term that isn't readily known (blockchains). But I like how short it is and the use of alliteration. b
Quote from: MktDirector on June 20, 2014, 05:51:39 pmI like:Better Businesses through BlockchainsOnly problem is using a term that isn't readily known (blockchains). But I like how short it is and the use of alliteration. bThat would be the perfect opportunity for people to watch a short video about blockchains...how much would it cost to have one professionally done?
Profit by protocol, security by designSent from my iPhone using Tapatalk
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Quote from: DonJoe on June 19, 2014, 02:48:34 pmQuote from: MktDirector on June 19, 2014, 02:37:23 pmI've been thinking a lot lately about our slogan "Bitshares does for...." Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now? With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone. We should consider changing that slogan to something else soon....So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted. This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? BOh well, so much for needing a 100k p.a. Marketing Director... Brian Page is a trends investor, entrepreneur and marketing specialist with a passion for building the next great brand.His primary talent is the ability to craft a simple message that's relevant, consistent and recognizable. Which university you graduated from? Do you have a MBA?I think I should write an article about the nature of constructive criticism... There has been a lot of destructive trash talk like this (although less than on other forums) from a few individuals.
Quote from: MktDirector on June 19, 2014, 02:37:23 pmI've been thinking a lot lately about our slogan "Bitshares does for...." Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now? With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone. We should consider changing that slogan to something else soon....So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted. This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? BOh well, so much for needing a 100k p.a. Marketing Director... Brian Page is a trends investor, entrepreneur and marketing specialist with a passion for building the next great brand.His primary talent is the ability to craft a simple message that's relevant, consistent and recognizable. Which university you graduated from? Do you have a MBA?
I've been thinking a lot lately about our slogan "Bitshares does for...." Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now? With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone. We should consider changing that slogan to something else soon....So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted. This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B
I think I should write an article about the nature of constructive criticism... There has been a lot of destructive trash talk like this (although less than on other forums) from a few individuals.
So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted. This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B
I like getting away from using bitcoin but if the slogan is meant for people outside of the crypto community then they will have no idea what blockchain technology is.
"Bitshares does for business what blockchain technology does for money"or"Bitshares does for business what blockchain innovation does for money"
Something you may want to consider...The slogan "Bitshares does for business what bitcoin does for money" may hit us back... It is good for crypto investors but really bad if you want to attract new investors outside crypto...Many people in the outside world liaise bitcoin as a buble, ponzi, drugs, scams, no value, crap...I think that we should liaise bitshares with other concepts: investing in a new technology, a new financial asset, a technological miracle, the stock of the internet business, the companies of the future that operate autonomous and make profit to shareholders and things like that.Please stop liaising Bitshares and DACs with bitcoin. Bitcoin might eventually fail and get replaced by another cryptocurrency issued by banks or governments once more and more people get more familiar with these kind of transactions. Bitcoin showed us the light in this new amazing technology but long term will most probably fail (remember Napster?). Not yet but sooner or later... We do not want to liaise bitshares with the future failure of bitcoin...
That's a good idea, I can't see that many people clicking on audio link though and also where would we put it on the forum/website so that a casual investor easily finds this stuff, I think I have an idea, might be similar to Fuzznuts stuff but I'll make a new thread for it in a bit.
The beyond bitcoin dev hangout is pretty close to a weekly update. Every Saturday Dan spends I would estimate 15 or so minutes going over what has been done. Although I have been putting a bit of time trying to make the show larger it serves the dual purpose of a weekly update.In fact fuzznuts always wanted the show to be a source of material for other producers of content. So following that plan we could use the part where dan gives his update into a short n sweet 5 - 10 min audio clip and post it separately as part of a weekly update.Sent from my SM-N900P using Tapatalk
Quote from: Empirical1 on June 16, 2014, 06:58:15 pmBitshare Friend These are DAC's that wish to honour Bitshares holders. However for whatever reason we can merely list them on the forum and encourage the community to get behind them but are unable to direct many additional resources from the marketing team to their promotion.This is why having a virtual conference and meetup center (currently the mumble server) could serve a very important purpose. We could have (and likely will have) community voice sessions with the DAC creators/community.Having a low barrier to entry, largely in house content-production system that will be put into the beyond bitcoin show series...
Bitshare Friend These are DAC's that wish to honour Bitshares holders. However for whatever reason we can merely list them on the forum and encourage the community to get behind them but are unable to direct many additional resources from the marketing team to their promotion.