As well as being far too long, if I paste that URL on reddit to try to share how great our exchange is, it will immediately get buried as altcoin spam.
Everyone still thinks that an exchange can only be provided by a private entity, so thats what they expect to use. Like it or not, BitShares has not yet established itself as an exchange - its just an altcoin to most people. Dont believe me check out the price.
That site is provided by CCEDK, so why didnt they promote the webwallet under their own name? trade.ccedk.com / wallet.ccedk.com would have been MUCH better.
After the bond market is released and people are asking on reddit "How do I short Bitcoin?", you think Im going to paste the URL bitshares.openledger.info ? No I will get buried to oblivion. I would however paste the url trade.ccedk.com
I hope that when Banx sets up their webwallet, they wont make the same amateurish mistakes.
Perceptions matter.
Why you even use this long url?
The point with openledger landing site, is to give a short info about the platform, before you access it, hence the domain name
www.openledger.infoso if you want to promote it and market it correctly, make use of this in instead of the long one, and you could even add one of the articles made on OpenLedger, there is plently of them to choose from.
If everybody did the same, you would not only start spreading the news, but backing it with some serious comments as well:
Articles and links on OpenLedger - will be updated when news arrive https://bitsharestalk.org/index.php/topic,19067.0.htmland this way you offer a great lot of material for users to perceive the way they like best!!
rgds
Ronny