Yea, they want 21k BTC in the fundraising.....
Phase One consists of 4,000 Bitcoin; people participating on day one will receive 5,250 SWARM coin per Bitcoin. As more Bitcoins are received, the number of SWARM coin distributed will decrease to 4,750 until the end of Phase One. After a short cooling-off period, there will be a Phase Two with a 17,000 Bitcoins cap with a conversion rate of 4,250 SWARM coin, decreasing to 3,750 per Bitcoin until they are all gone.