The addition of a banner or some form of direct advertising within the Bitshares client could be both effective and provide a useful information service to the user investor.
The user investor might want to see a visualization of future snapshots, receive information about future DACs, receive bulletin alerts and so on.
This would allow Toast and Hackfisher to advertise directly to Bitshares X users. It would also make sense if PTS had advertisements and similar information in it's client window as well.
In my opinion this move is similar to the move made by Microsoft to build Internet Explorer into Microsoft Windows.
The banner could go across the bottom window, be non-intrusive, and activated by default. The user could always de-activate it but we could encourage users to keep it activated by alerting the latest/newest information to this banner. The users who want to keep up to date with the latest snapshot information, latest development, latest press releases, newsletters, etc, would just leave the banner running.