Marketing is a science, but who are the real progressive geniuses in this field?
Next step is to claim that History is a science too. Some people do claim this to be the case though. definitely I am not one of them.
Like most things, it's both a science and an art. Mostly an art though. We've got scientific tools like A/B testing to test specific theories, for example.
One genius that comes to mind is Seth Godin. I'm also a huge Gary Halbert and Jay Abraham fan.
I am also Jay Abrahams fan.
But before that you were talking about gap between early adopters and early majority.
I will try to define that gap. Those are small investors (maybe some big one too) which seeks a way to diversify their investing portfolio in some form of asset that cant be depreciated taxed confiscated or in any other form manipulated by government or any other institution influenced by them. Those are educated young people feeling comfortable with new technologies. Those people don’t mind a lot about technical detail they are believers and risk takers.
Above definition is not meant to be 100% accurate I am not professional I have only suggested it as close example.
Now defining this target audience is just first step. Then you need define what they value the most what are their hot spots. Also you need to find out who is after your target audience too. That is of course competition and find the way to diversify from them which bring us to Jay Abrahams USP (Unique Sealing Proposition) which will bring you as only reasonable choice.
For USP you need to pack all of that in one or two sentences and that would be your killer hook
Now, this is work of professional and artist like you said and I couldn’t find better person to suggest for that job other then Jay Abraham personally. Not only for “hook” but for whole marketing project.
I think he could be persuaded to take that job, he is business man after all, especially because I think he could accept smaller fixed amount in fiat and rest in BTSX if community could find out a way to organize itself and collect such funds. In my estimation it could be less then 1% of a current market cap but if you could gain 10000% it seems to me like reasonable choice.
If he could accept to be in charge for marketing of BTSX I think Ort Cloud would be a limit and we could arrive there at Vorp speed 12.