The BitShares brand name is important, but each of these DACs needs both a front end retail presence (which might have a retail trade name) and a back end presence for investor/developer/booster participation. The back end should be named Bitshares Something, but a business might also have a retail site with some name that is different and catchy (isn't this what Music is doing?). That said, DNS may have more blurring than usual, because there should be lots of overlap. I think the primary retail audience for DNS is going to be nerds. And I mean that in a good way.
This is what I have assumed all along - all DACs should have a market name and a consumer friendly front-end name.
BitShares Lotto might be known to game players as the
Hard Luck CasinoBitShares Music might be known to its customers as
BitTunesBitShares Toast might be known to its customers as
Names-R-UsIt's up to the developers to pick a name that will attract their customers.
But on coinmarketcap, BTER, BTC38, etc. they all show up as a branded family and work together to attract attention of investors.
When you need to connect the two, then
Follow My Vote powered by BitShares is an easy way to have your cake and eat it too.