NXTTY are already doing something like this, paying people 2500 NXTTY (worth 5 dollars atm), to whoever downloads their mobile wallet.
https://bitsharestalk.org/index.php?topic=10589.msg150623#msg150623 In addition they are paying 5%
each month on your holdings.
As you can see their market cap went down as this initiative started, but this might be deceptive,
It felt like things were working and not working at the same time [my emphasis]; 7 to 10% daily growth and 100 million users was good.
We should pay very close attention to how this works out. It sometimes frightens me that people on this forum are acting as if subsidizing a 5% yearly yield is a big deal, or giving 10% back on bitUSD purchases, etc. when our competition can do 5%
monthly without hesitating. What I am afraid of is that we are too conservative, too myopic, too rational, too cowardly, too engaged in provincial details.
To be sure BM has the aptitude to see clearly to implement something outrageously daring and genius, something that others cannot even think before they shrink back in horror, but I am afraid he is too occupied, too distracted, too busy, or even lead astray by false hopes, false delegation of responsibility, hidden assumptions or ideological limiting thoughts.
Deep truth is often accompanied by a laugh, as if to defend against its terror. I think we should aim towards the same level of insanity with respect to marketing; unless we laugh in terror and excitement at an idea we are not digging our heels deep enough into ground zero launch site. The marketing push should fill us with
frightful, trembling awe!