I agree with the general sentiment here. I've started getting a little concerned about the seeming zeal to spend via dilution without clear measures of results, milestones etc...
The kinda of zeal you see when you are spending other people's money. Reminds me of my home owner's association. Their mere existence seems to encourage them to come up with ways to collect and spend more money. I think they consider it their job to do so.
Also, now that I think about it, my wife and children have lots of ideas on how to spend "our" money.
But I digress...
Lots of good ideas and excitement for them but an actual "rocket scientist" once told me that good ideas are a dime a dozen, it's people with the time, resources and perseverance to implement them that are hard to find.
I'm fine with delegate pay for marketing efforts and small sign-up bonuses as well.
I'm not in favor of censoring anyone, just looking for that calm, mature judgement needed when spending collective resources.