The new site is a huge improvement. It will help explain Bitshares to a whole new audience. Excellent work. I have a few critical suggestions to make. These are not meant to criticize your hard work and achievement; they are just my attempt to help you folks at Invictus make this as effective a communication tool as possible for a broad audience. My last suggestion is the most important, but it ties in with the rest. You can take, leave, or modify my suggestions as you see fit.
First, I'd love to have a brief text description of Bitshares (a paragraph or two) on the main page, rather than just the video. Some people still prefer to read, and video does not work on 100% of machines. Imagine a 50-year-old stumbling on this. Not the target audience, I know, but why not be broad enough to reach even those who still read newspapers every morning? I'm in my late 30s and I'd rather read than watch a video (weird to some of you, I know, but there are others out there like me). One of my pet peeves is going through the content on a high tech company's website, then still not being able to understand or explain exactly what the hell they do, what problems they solve, and how they add value to the world. There was a lot of that going on in the 1990s, masked in fancy verbiage, but now users and investors are looking for more substance. Hopefully, the completed FAQ will help with this understanding, but I'd still prefer a paragraph or two of simple narrative description of Bitshares on the main page.
Second, on the Bitcoin - Bitshares comparison part, maybe mention why Bitcoin "consumes billions of dollars daily"? From a lot of the postings I've followed on Reddit, I'm still not sure that average people understand this concept, that Bitcoin and mining-intensive cryptos have a huge daily maintenance cost just to maintain their current positions. I know you are trying to keep these bullet points concise and straight to the point, which is the right approach. But maybe add a few words to that bullet such as "...through mining and energy costs", etc. This greater efficiency also feeds into an environmental argument, which might appeal to a different sector of the market.
Third, the apostrophes for "FAQ's" and "Video's" are unneeded on this page, as those can be made plural with just an "s" at the end.
http://bitshares.thecreativemomentum.com/about/ Fourth, I'm not quite sold on the "Solutions" sub-menu. "Tools" or "Components" might be more accurate. If I'm a newbie reading this main page to try and understand what this Bitshares thing is, what it does, and how it can improve my life, the "PTS/AGS" is not of of those solutions. If there's a menu for "How do I get my hands on this good stuff?" then PTS/AGS ought to come up. It would seem to me that if there is a "Solutions" menu, it ought to be more problem+solution oriented, such as what's broken and how Bitshares helps fix it. "Decentralizing corporations & empowering people-Bitshares DACs", or "Taking control of your finances and communications-Keyhotee", etc. Too many words, I know, but maybe there's a better way!
Fifth, and most importantly, I'd like this site to appeal to people who are coming to Bitshares with different motivations. As I see this test site, it primarily presents the noble angle to what Bitshares is doing. It's the best foot forward and I personally like that. Nevertheless, there is a clear profit motive for many of the people who will be interested in using Bitshares, and I'm not quite sure that aspect is fully shining through here. Maybe that story can be told better once there are some DACs available with clear constituencies & benefits, but I think it needs to be clearer now also. Let me explain.
Invictus has designed Bitshares to be a profitable set of enterprises. This is one major feature that sets it apart (above and beyond) the Mastercoins and Ethereums of this world. We live in a capitalist society and that's what will drive Bitshares' growth. As this grows even a little bit (I'd say within 6 months) it will be 10% idealists and 90% capitalists. I see the dividends mentioned in a couple of places, but I'd like to sense a stronger appeal on the website for people interested in how to save money or how to make money.
We need to tap into that money motivation, and here's why that is just as noble as the idealism. In fact, it IS the idealism, having a better world as its goal, but it harnesses the power of the financial motivation. And that's how Bitshares will succeed.
Big banks and corporations have been ripping off people for years: customers, employees, and even shareholders. What have the eBays (before the fees became unconscionable), Napsters, Kickstarters, Lending Clubs, and Bitcoin/cryptos of the world allowed people to do? Leverage technology to downsize that huge wasteful corporation that has gotten fat by screwing average folks and enriching billionaires. As that obsolete structure is downsized, people can get a loan with a lower rate of interest or they can share or buy something directly, again eliminating waste and keeping more for themselves. And on the other side, someone can invest money in lending and still make a better return than they would have made when the corporation took much of it. There is a bigger slice available for everyone. Fewer jobs, maybe, but many, MANY more opportunities!
DACs bring these benefits to the world on a whole new level. They potentially allow a HUGE ton of new folks to get involved in this, trusting in mathematics to keep everyone honest. But boiling many of these decentralized "companies" down to the bottom line, they help bring together someone who needs money with someone who has it. The person who needs money from a loan, for insurance, for Me-stock, or whatever, is going to get a better and more honest deal through the DAC. On the other side, there's someone who has money to lend, invest, speculate with, and hopefully grow into a larger sum. There is no shame for either party and Bitshares needs both, so must appeal to both types of folks at a retail level. To me, those are the "Solutions" we need to explain to the problems most people have on their minds when they find this website: my insurance rates are too high, I can't get a loan, I can't get my music noticed, etc., or I'm working my ass off and not getting ahead, I'm losing more than I'm making on my investments, etc....so how can I get a better deal and feel good about it at the same time?
So most importantly, I want the Bitshares site to clearly appeal to both of these types of money-motivated people (who I think are going to drive 90% of the growth), as well as the idealists/libertarians (who will make up the other 10%). Whoever you are and wherever you're from, there is a better world and you've just found it. You are welcome here. You will find the solutions to make your life better, simpler, more secure.
Now obviously, there will be more tools to attract people, and more things that can be said on the website, once there are actual DACs in which to participate. But somehow, I'd like to see a stronger profit motive evident from the start of this roll-out. We are losing customers if we don't do it.
Keep up the great work, everyone!