You need to take down the ads. Ads are good for monetizing when no other monetization method is more effective. Right now we have a few clear, valuable call-to-actions: get a bitshares account, buy bitshares, buy bitUSD, and sign up for the mailing list.
Anything else just distracts users away from these important goals, all while damaging the perceived value and credibility of you and bitshares on the whole.
I find "buy BitShares" to be a very unclear call to action. The clear call to actions are buy bitusd, use the decentralized exchange, and get hired by blockchain. All lead to Download the client because you get the benefits of X. The reason these are clear is that they can be explained by one "why". Buy BitShares is a much more complicated explanation and is like "buy Bitcoin," which you most likely wouldn't recommend that anyone do...
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