I have been actively talking with partners for over a month now. Everything from crypto to crypto exchanges, gateways,merchants anyone who will listen. I have noticed that everyone wants to add bts but no one wants to add the assets.
Lets take a recent partner for example. When talking to the head of their marketing department they immediately asked what features make bitshares different then other crypto's. To be honest I was a bit taken back and this question prompted me to ask if they were adding any bitassets. They paused for a min and I could immediately tell they had no idea what I was talking about. They then confirmed that they are not but that they would seriously consider adding them in the future.This is a nice way of saying probably never.
I suppose the funniest part of the above is that nubits which has nushares and is comparable in this case, has nubits (their product/asset) listed for over a month. I am pretty sure they didn't even know nubits was a asset and tbh doesn't care. The fail is on our part and the presentation of our products or lack their of. You see the truth of the situation is this, these partner businesses don't have the time or will to research every alt beating down their door to be added. They (often times) will not list many pairings (bts, bitUSD,bitBTC,bitCNY) etc.... They expect that when we come to them, the asset or share that we promote or suggest right out of the gate is the one they are going to add simple as that.
How do we fix it? If you read the above and agree that their is a problem then you should now be asking that very question. The answer is surprisingly simple. DON'T TALK ABOUT BITSHARES TALK ABOUT THE PRODUCT. Bitshares is for investors and investors will find us IF we have a good product that is being used. We do have a good product, it is not being used. Who wants to invest in shares of a company if they have no one using their product? A open email, reach out to a partner should be along the lines of
Hi such and such I am blah from blah and I would like the opportunity to sit down and talk with you about bitUSD and what it can do for you. You then meet with them on skype and talk their ear off about the assets not the company.......or let gentso sit and talk their ear off, your call.
Am I beating a dead horse yet?