Thanks for the feedback, these are valid concerns.
I am confident I can address them all.
There's an overlapping concern you all share about the details of the Argentine campaign. I have list of Argentine blogs + financial sections of online newpapers to target and Matador123 has a list as well. I'll get him touch with him again and get my list tidied up and have a more detailed plan ready within a day from now.
Just to be clear there will be no spending on Argentina marketing until the bitUSD portal is ready and mobile wallets with Spanish transitions are out and at least 1 on ramp established.
People seem to be underestimating how much difference it makes to market a product to people who actually need it. I don't see such skepticism for marketing to the west. That's like trying to sell food at a banquet, no one wants it. There stuffed full already. Sell it where people need it. That is above and beyond all other factors the most important one making a marketing campaign successful, and I will have it on my side.
It's also about being prepared. I don't want the software to be launched and then have no campaign ready for this vital location, which is likely to have much higher conversions than other areas due to the dire need the population has for unlimited access to a stable currency, again, I emphasise,I am selling bitUSD where it is needed. (initial onramp may have limits, but once bitUSD knowledge is out there and people know about it they'll be able to use local trader apps which are in development to get unlimited access).
@BTSdac, 20% pay is simply not enough. 100% pay is approximately $2500 per month. So that is $7500 for this 3 month long project. Deduct from that $1200 registration fee (60k BTS) and you have $6300. 20% of that would only be just over $1200 for the whole 3 months. That is barely even enough to get the bitUSD portal + custom video done. Of course I shall endeavour to keep costs down but $1000-$2000 would be my cost estimate for that. There would be no point getting a great portal set up without marketing to promote it. With 100% it provides a couple thousand for banner ads and sponsored content in Argentina. Then there is an additional few k ready to optionally add to the Argentina budget if there is a high conversion rate, or use on the western market for simple things like press releases and more ads in the cryptosphere. Honestly $7500 for such an important market is nothing. In my opinion having 2 delegate spots dedicated to 100% Argentina would be a good move. I only stated 50% of my pay to be 'flexible' in case opportunities in other markets presented themselves.
I want to say again *nothing will be spent on ads until the software, bitUSD portal + onramp is ready*. A good company is prepared. bitUSD is so useful in Argentina the idea of it will spread very easily. It would be a very bad move to attack this market.
Marketing is not rocket science. It is just important work that needs to get done. I can do it. It's a global world. Banner ads in financial sections of online Argentine newpapers and articles sent out to local money advice bloggers is the way to go, once its all ready. This will be enacted with the combined expertise of the community.
Do you want a campaign to be ready in time or not?
Keep the feedback coming. I want everyone's concerns addressed. Tomorrow I'll post back with more details of my media targets.