Number 1,
I3 stands for Invictus Innovations Incorporated if I am not mistaken.
Regarding your and butbro's comment, if the issue is simple scrolling due to a greater use of tablets of the target demographic then the web strategy would need to change.
As far as I have read so far, the main software component holding the DACs together will be Keyhotee and of course the individual blockchains.
Neither the blockchains nor Keyhotee are intended as mobile-first, but rather desktop-first. If we take this into consideration then we can conclude that the conversion goal cannot be the same for the desktop version and the mobile version of the site, simply because immediate usecases are different.
Bytemaster, I believe that through this thread we may have come across a very important issue. To make the correct design choices we need to know the User Stories for both the desktop and the mobile user.
I'll come back to this asap with a framework showing how we would approach the issue.
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