Hello everyone,
After going over the PDF, I'm afraid I'll have to agree with everyone before me. This is not a good proposal by any stretch.
It's a shame really because when I heard the guys at BitFest i had higher hopes for this proposal.
However there seems to be a complete lack of understanding/research on BitShares itself and the crypto market in general and offering this proposal without proper research does not bode well for results.
Unlike Thul3, I don't think the management fee is that high. At our company (and previous agencies I worked at), we regularly charge that or more. However the scope of work and deliverables are completely different. We charge that kind of money for SEO and social media work on VERY competitive sectors (like tourism in greece).
Essentially this proposal is for a website and associated SEO/SEM.
We already have a website with a new one coming up and a worker to manage it. What's more, I would argue that ApAsia's "basic" SEO being done right now (see:
https://github.com/bitshares/bitshares.org/issues/3 for example) is on par with the work they're suggesting.
There is no mention of budget for creative work. There is no way in hell copy-content writing and visual;s/creatives for online ads can be included at that price.
The media budget is WAY too low.
Assuming digital only focus and a necessary for growth marketing budget of 12-15% of total annual budget (Let me remind you that across development,infrastructure,website etc. workers we budget close to 2m USD /year) with at least 50-60% on media spend , media budget should be at a minimum of 120-150k/year.
Furthermore, I see no real KPIs and evaluation methodology in this proposal. Absolutely NO mention of analytics and tools to evaluate and enhance marketing performance. And absolutely NO strategy on how to KEEP those users if/when we get them.
It's a half-assed, "Let's funnel people to a website through basic SEM and hope some stick around" kind of thing.
To be honest, I can understand why/how this proposal came about as I considered this as an exercise myself and realized it would cost around 5k USD in manhours to only come up with the brief/RFP that a worker proposal should answer.
As I've said before, it's almost to the point where we need a worker proposal just to fund the process of drafting a marketing RFP for a marketing worker to pitch against.
The industry as a whole, and BitShares as a platform/player in the industry itself is NOT small-town stuff and we'd be doing ourselves a tremendous disservice by treating it as such.
BitShares needs a BIG and SERIOUS marketing proposal and seriously hope someone steps up. Unfortunately I don't have the time to do it and I'm way happier dealing in the dev side of things. I spend way too much time on the marketing side at my day job and can't handle more of that.
That's my 0.02 BTS
DISCLAIMER: I have been working in multi-national digital agencies since 2003 across almost all Digital marketing disciplines (web dev, strategy,media planning etc.) and have worked with clients such as Coca Cola, Siemens, IBM, Lufthansa, Aegean Air, Pizza Hut, Vodafone, Microsoft, Vichy, Estee Lauder, Clinique, Heineken and many many more.
You all also know my crypto knowledge and involvement. STILL, with all that combined, I consider BitShares marketing a very demanding undertaking that requires a lot of research work and focus.