https://www.google.com/trends/explore#q=bitcoinBitshares graph looks better than that, doesnt it.
I would argue that the Bitshares search graph looks better than Maidsafe's. Maidsafe had just one spike, and has been descending (in jagged down-up moves) ever since. Bitshares had multiple peaks going higher, and even though it is lower now, its worst month since the peak is at 45, while Maidsafe's worst month is 27, and Bitcoin 19.
As for NXT, most searches for 'NXT' have nothing to do with NextCoin, as you can tell from the headlines on the search graph, and the fact that it goes back for years, much longer than NXT has ever existed.
Bitshares graph looks pretty similar to Ethereum's if you take out the early part. (Apparently there was something called ethereum that got a lot of searches back in 2007. I wonder what that was).
There is nothing terrible about Bitshares search graph, though of COURSE we want to create another spike.