The BeyondBitcoinX.net site, when it is completed, will enable all individuals posting to popular blog sites, or running their own, to link directly to the content from their site under delegates/delegate communities they believe would be interested. This enables all users from the BeyondBitcoinX.net site to then retweet (or post to other social media platforms) the content they find most thought provoking, valuable to others both inside and outside the bitshares community.
Ultimately, it would be nice to see blog sites and their content creators forming alliances with delegates and delegate communities to help provide updates on projects, marketing, and even auditing and investigative journalism. The hope is that it will enable users, online content producers and delegates to develop a symbiotic relationship that will make it easier for shareholders/activists to be able to provide their own, scalable means for making informed decisions on the best delegates for the ecosystem.
At the moment, we are leaving it open only for bitshares, so there is a great opportunity for everyone to collaborate on a bringing bitshares to the public using crowd-driven strategies. This really could be a voltron moment if everyone jumps in and works together. I am also interested in offering delegate teams and communities a couple spots to advertise and fund media outlets that are working in conjunction with them. These are still somewhat fresh ideas so please feel free to give honest feedback on how we can provide a valuable service to all parties.