The economics of KeyID are much more sound and do not even compare to the economics of namecoin. So there is no way KEYID is below Namecoin marketcap. That should be a no brainer imho..
All that matters is how long is the estimation for a finished product now (auction, plug ins, building websites). If all that get shorted in more than a year then I understand the 10k BTC market cap. If we expect all this to materialize within a couple of months then...If it is weeks...
I am not familiar at all how long time it takes to have a fully finished product so maybe Toast or somebody else with experience with that can advise...