Oh yhea ..
http://www.reddit.com/r/BitShares/comments/2dfcv7/bitsharesx_to_pass_peercoin_in_marketcap/
I am starting to see wisdom in the infomercial strategy. Apple invented the first personal computer and had to rely on infomercials. The people who were supposed to buy the computer didn't know what a computer was yet and it's the same situation with us.
Most people don't know what Bitcoin is or why they need it.
Luckybit,
In what era did apple use infomercials that contributed to their success. I certainly don't recall Steve jobs ever relying on infomercials.
I'm also skeptical that targeting the older generation who normally buy vaccumm cleaners and p90x videos would be a good tactic. Those who are comfortable with te internet don't watch info commercials. They stream all their desired contents
See for yourself https://www.youtube.com/watch?v=X7rLpYeahN4
Just Google Apple Informercial and you'll find all of them. Performa in the 1990w https://www.youtube.com/watch?v=U4aK45Si2Dg another informercial by Aspect from the 2000s https://www.youtube.com/watch?feature=player_detailpage&v=RiW707EpzCc
How did these infomercials contribute to their "success"? These are infomercials for Lisa and performa, you can't say that apple "relied on" as Lisa was only a one time deal that never took off and the performa infocommercial is a campy video that in recent times has become comedic material for the internet.
I do see your point in marketing on financial channels. However I have hesitations in infocommercial generally because they have the feel of a salesmen trying to sell you something you don't want. I want bitshares products to be associated with the best campaigns. Rarely do you find an infocommercial for the top of the line products because they use more savvier market channels to reach their audiences.
Very well said! I myself am very skeptical of doing infomercials as a way of spreading the word out about Bitshares and quite frankly I think it would be ineffective and wasteful.
Would this infomercial be shown outside of prime time on tv? Who even watches tv anymore? Cavemen?
Perhaps, a better route would be a mini documentary as someone already suggested, and upload it to youtube. YouTube is technically the second largest search engine in the world after Google. Same company I know I'm just saying that it's best to upload to youtube and not something like vimeo.
YouTube does a very good job at recommending videos on the right hand side that you may be interested in. This helps in exposing your content to a wider audience and you don't have to pay show your content.
I've gotten nearly a million views on my personal youtube channel and I didn't spend a single dime to get that exposure.