BitShares is a decentralized autonomous financial services company designed to have many partners and developers without being dependent on any of them. It will grow as partners bring their user bases to it, motivated by its referral program and the combined markets of the BitShares Exchange Network it implements.
Cryptonomex is a flesh and blood software company governed by US laws about who can own it. It is designed to make money for its shareholders (with a side benefit of offloading from BitShares the need for it to pay for all new development by itself.) One of the major ways CNX makes money is by growing BitShares. Look at this Summer's announcements.
Dogecoin holders are a demographic of people who like funny dog memes.
BitShares AGS holders are demographic of people who donate to developers.
BitShares BTS holders are a demographic of active HODLers and USERs of BitShares.
Brownie Points holders are a demographic of people Bytemaster "appreciates".
Demographic membership lists are interesting to people for all sorts of reasons.