Gekko: The content listed is just to help the pages to be picked up by the Search engines. As you may know "Protoshare" and "Bitshare" are already well established brands for other companies and it may take a while for Google to pick up the extra "s" at the end of each word and start ranking each page organically in search positions. The reason for three pages is the same, to focus on keywords for SE's, each name getting it's own page on FB and joined on Twitter!!