Much appreciated. Clearly its been well tested as a private asset for over a year now and well publicized in many ways as well. If bitUSD is popular, bitHERO should be as well. Naturally, in a bear market there is less interest in shorting them into existence, which is why I spend my time trying to bring new products like this to BitShares - to stimulate interest in the ecosystem. Naturally there is a chicken-and-egg issue in bootstrapping any asset, but moving it into the family of bitAssets is the natural next step.