So here's my recommendation:
Buy ads on /r/Bitcoin etc. that says
Earn interest on your Bitcoin,
or
Did you know Bitcoin looses $Billion a year?
or
Ten seconds block times, trustless BTC, USD, Gold trading
and lands to a Bitshares-X page geared specifically towards BTC holders.
Buy native advertising on CoinDesk and other crypto media outlets.
Stop wasting money trying to acquire traffic from people interested in buying Bitcoin for the first time. They barely "get" Bitcoin, don't think you can make them understand even deeper levels of abstraction.
I agree with your propositions short term but from time prospective they are too tactical.
Bitcoin has made some promises and some of them are fulfilled and some are not and some never will be.
BisharesX has its promises too and one of them is to be better technology then Bitcoin, and on top of that to replace not only the money but the whole ecosystem associated with it. And that's only beginning.
Beside Bitcoin has barely scratch its targeted market and it is about time to be replaced by more mature technology.
As for getting the technology, me and my wife don't get nothing about GPRS technology but we use it all the time.
You dont need to explain everything you just need to explain how could I benefit from it.
So what is BitsharesX strategic objective?
Who is its really meant for? Who could benefit from it most?
How can we find better, faster,easiest ways to achieve those goals and etc..
I think answer for above questions should be our long term marketing goals.