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General Discussion / Direct mail- old-school marketing
« on: November 18, 2014, 10:01:16 pm »
Idea: Use a direct-mail campaign to bring in new users to bitshares.
Start with a small budget to test the response.
Use a sleek, simple, post-card-like mailer that makes it easy to redeem $1-5 dollars in bitUSD. Clear, attractive branding. Straightforward mission statement. Offer should expire and be redeemed by bitshares after a time to avoid wasting capital.
Operation could target several segments, perhaps: 27-35 year old democrats, people who lost money in the housing bubble, ambitious college students, foreigners in bleak economic climates, digital subscription users, etc.
Should target potential savers or people who might spread the word.
What do you think?
Start with a small budget to test the response.
Use a sleek, simple, post-card-like mailer that makes it easy to redeem $1-5 dollars in bitUSD. Clear, attractive branding. Straightforward mission statement. Offer should expire and be redeemed by bitshares after a time to avoid wasting capital.
Operation could target several segments, perhaps: 27-35 year old democrats, people who lost money in the housing bubble, ambitious college students, foreigners in bleak economic climates, digital subscription users, etc.
Should target potential savers or people who might spread the word.
What do you think?