Good point
@lil_jay890. For the average, non-self reliant, authority seeking, sheeple that shy away from personal responsibility ALL digital currency projects are risky compared to mainstream institutions. It takes time for the tech to mature, for people's fear to reach a point they feel less safe continuing to trust in mainstream / status quo institutions than in the emerging alternatives such as digital currencies. They need to get educated on 1) the weaknesses of the existing money system, 2) what is digital currency, it's strengths & weaknesses.
Trying to reach a mainstream audience and convincing them crypto is safer is a huge burden to undertake as you pointed out at this stage of evolution. We need to come up with a plan to break all of those challenges into smaller, manageable pieces and work on them in parallel to the extent possible. The "working on them in parallel" is going on (look at all of the crypto projects out there) but there is no overall plan or coordinated effort among them; each project is working to achieve their own goals independently, and that is natural and as it should be. May the best effort as evaluated by the free market be successful.
Planing within the BitShares ecosystem is another matter. There isn't much. We need a project roadmap with explicit goals, both short term AND long term, both pointing to increasing adoption, marketcap and shareholder ROI, doing so by providing greater and greater utility. We have a lot of functionality but not so much utility. Some of that is due to lagging documentation and the difficulty of getting up to speed on how to use BitShares. Ease of use is steadily improving, as are the docs and tools that make it easier to put BitShares to use. We definitely need a plan to get the word out.
Oh and as for fears concerning keyloggers, that is a threat to everyone whether they know it or not. They can compromise the security of everything, including mainstream infrastructure. How many people use "Internet Banking" thru mainstream institutions? It's not just a threat to crypto projects.
When I think about the average person's knowledge of computer tech and contrast it with what even I know is possible, the gap is monsterous. That gap represents how advanced tech is over people's ability to use it to help themselves AND society at large, between technology and psychological maturity. The public are young children in adult bodies so to speak. Their knowledge is immature compared with the maturity of the tools at their disposal.