"BitShares Does for Business what Bitcoin Does for Money"
This is an excellent start. And the introduction video as well. However, to make it less vague we now need a fuller explanation of how the analogy works. I suggest we unify the explanations with the following strategy..
We do this by explaining Bitcoin, by
pointing out the fact that there is no BANK, no central trust or authority that controls the printing of bitcoin (yet it has billions of dollars market cap). We use the graphic of
OLD bank sitting up high and the users being on the mercy of this giant entity. Transition into how Bitcoin works,
NEW the bank dissembles into a million
bits that are stored on computers every where in the world.
Now we say that BitShares does to companies, what Bitcoin does to the bank.
However, people will still feel that this is impossible, and it won't make sense, so we need to focus on the best examples and point out that the above graphic
will work just the same for many businesses. To do this we
start with the best examples.
First, we do a
one armed bandit where the graphic works identically as a metaphor for LOTTO; there is the same issue of
OLD centralized trust and the same relief when
NEW bits are distributed to everyone. Second we do this for p2p, where
OLD ICANN is the central authority that
NEW gets abolished to the benefit of the many. Third, perhaps exchange or identity.. etc. Sum: Everyone can own a share, a BitShare of each new decentralized business model.
After a few examples with the identical metaphor and analogy, but not before, we have built up enough goodwill to do
the ETC.-move by simply listing things like exchanges, funds, banking, charity, etc. Thus, while we start with explaining Bitcoin, people will see that there is an underlying and much more important pattern in play that can dramatically shape the future of capitalism.
"The Revolution Will Not be Centralized"
"Capitalism 2.0"