It has been asked, WHY I am "wasting time" creating multi-lingual subtitles for the BitShares TV videos right now..
#1 SEO and search
A: Search engines can't "watch" or "listen" to a video. Instead they rely on the associated text to learn what the video is about. Adding captions supplies YouTube and Google with a much deeper understanding about the video. Captions allow search engines to index all of the spoken content, making the video easier to find and more likely to appear in search results.
B: Data also shows that captions make a video more engaging and viewers are more likely to watch the video to the end. Retention is everything.
#2 Accessibility
A: In the U.S. alone there are 50 million people who are deaf or hard of hearing. Adding captions is a simple way to reach this large audience who would otherwise struggle to understand what is said.
B: Captions are also legally required for federal government agencies, organizations that take federal subsidies, most public educational institutions (finance classes, broker courses, investing clubs, etc), and certain types of commercial entities.
C: They allow people to view your videos in sound-sensitive environments (ie: in the workplace, a library, or noisy locations).
#3 Other benefits
A: Captions help with comprehension and are a great resource for viewers who know English as a second language.
B: Another reason is to reach a global audience through translation.
If you know a second language, please help me!
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