Let's try breaking this down by audience....
Governements -
BitShares: Transaction network built upon a digital constitution, governed by consensus.
BitShares: A digital constitution, governed by consensus.
Blockchain Enthusiasts -
BitShares: Profitable freedom. The revolution will not be centralized.
BitShares: Integrity & innovation.
BitShares: Secured by DPOS & powered by community.
BitShares: The disintermediation of criminals & psychopaths everywhere.
Entrepreneur -
BitShares: Secure, low cost, digital transaction management system.
BitShares: Community powered, adaptable, digital transaction network.
Bitshares: Out-compete the monopolies.
Normals -
BitShares: For all your digital transactions.
BitShares: Community powered, digital freedom.
BitShares: Building a better world.
BitShares: A social contract you can believe in.
BitShares: Exchange everything
BitShares: Technology for the 99%
BitShares: For peace on Earth & taking to the stars