As I understand it they were looking for a go-to company that employs a large number of Bitcoin (but that might of course shift in the future) developers, where you could buy support and at the same time sponsor the further development of bitcoin.
In that regard Invictus/Bitshares does indeed have a lot of similarities with Red Hat.
Maybe a similar setup could be conceived with a corporation focused branch of the office where corporate-support can be bought on a yearly basis and a experimental/testing Fedora-style part where new ideas are being worked out, tested and fostered by the community, before making them accessible for "Big business".