Yea I get you, not a ridiculous mindset, but I'm still sticking with my opinion. I really think it's too early for that approach.
Adoption is not low because people are confused by the concept of a decentralized exchange. It's low because they are confused about what we were and what we have been through. Protoshares then Bitshares PTS, AGS, BTSX,BTS, Keyhotee then KEY ID, New PTS, all the other DACS, I3, non inflating currency then no, wait, shareholder dilution, share drops, no share drops, the merger, etc. In it's current state it's good, BTS the decentralized exchange is clear and simple, it's just all the other stuff that we have to shake off. Just stop changing things, it will only further confuse people.
Adoption is also low because the product currently sucks. The website sucks and the wallet sucks. Thankfully that's changing (I think), although wow, it has taken way too long.
I've said all I can, now all I can do is wait and hope you don't do it.