Also referring to fuznuts post here
https://bitsharestalk.org/index.php?topic=2554.0;topicseen It would be great to have Invictus branded as THE DAC company, the pioneers. This branding would just follow the reality. Invictus was the first group that put the emphasis on the wider use of DACs apart form the (Bitcoin) currency.
With respect to the video on facebook: I like it! Dan has great ambitions. Although, especially when a wider public should take on the DAC ideas, we/dan/I3 shouldn't come accross as some fanatics. the video had notions of this
I mean we arent. In many respects the concepts just make sense. But people are afraid of too big changes, especially when they can not imagine what the future will look like... Humans biggest need is to make sense of reality / order it. Considering governments are an important building block, there is a lot of fear associated (with the general public) if you take it away (rhetorically).