My observations.
Good:
1. We've managed to create and sustain a nice-looking order book.
2. 11 BTC volume is ~1/5th of max volume on DEX.
Bad:
1. We've failed to attract new users outside of DEX (there were only 4 new names trading).
2. We've failed to attract existing holders of BTC and USD. There are at least 1000 unique holders and only 20 unique traders participated in the event.
These two goals are very different, first one is much harder because we need to create on-off ramps like BTC:OPEN.BTC and also explain why BTC is worth more than OPEN.BTC.
I propose we focus on the second goal for the next event measuring success/failure by (1) count of BTC holders before and after (2) count of unique traders on BTC:USD.
How?
1. We must make it easy for a random user to find BTC:USD market. Last METAFEES buyback is a very good example of why it's important. It was announced that buyback will be at METAFEES:METAEX.BTC. But on the day of buyback there were 10+ new sell orders on METAFEES:BTS and only two on METAFEES:METAEX.BTC. So, even if there's a very good incentive to find non BTS market — people just can't.
We can make an announcement box at the top of main wallet page that will promote next Liquidity Event. Every user of the wallet will see it and at least take a peek at the market.
2. We may do a sharecrop of some asset on every USD holder with a memo like "Liquid Mondays! Buy BTC with your USD on the <date>". And the same for BTC holders.
I think we should aim to achieve equal number of USD and BTC holders. I think it's possible to achieve in 2-3 more Liquidity Events if we target existing USD holders. BTC is preparing a move, it's possible for us to ride this wave.
After that we can start a outside targeted campaign like "trade BTC:USD securely on DEX, your funds are backed by collateral, etc". We'll have to think through and prepare on-off ramps, create marketing materials and do some PR. But first, there's so much room for improvement with what we already have (937 holders of USD and 225 of BTC).