I don't think they should be taken this lightly.
They have the the resourceful Gawminers backing them and a huge community hashtalk.org supporting them. Just checkout their IRC #Gawminers , #XPY .Its quite active to say the least.
There is also a lot of hype around the launch of their coinbase competitor , paybase.com/
They are good with their PR.
Their websites , videos are mass appealing and they have already managed to get articles out in major publications.
http:// blogs.wsj.com/moneybeat/2014/11/25/bitbeat-gaw-miners-to-launch-bitcoin-challenger-paycoin/
https:// cryptocoinsnews.com/josh-garza-to-launch-paycoin-media-tour/
http:// coindesk.com/gocoin-gains-strategic-investment-software-development-push/
They are looking to buy out companies left and right .They have made investments in GOcoin ,have already bought the exchange coin-swap.net and may buy out shapeshift.io soon and many more acquisitions to come according to Josh Garza ,CEO of Gawminers twitter.com/gawceo
They have set out a ambitious plan to become the go to digital currency for the masses and it will be quite interesting to watch how successful they become in implementing it.
Yes, being good with PR brings great $$$ rewards. I expect them to crash again though shortly.
I don't think their website is that good though, I think MethodX is working on improving ours.
Their video's aren't great either, is this their best one?
http://m.youtube.com/watch?v=TFDUDSm7bI0I can edit something better I think. In fact if I combine an idea MethodX seeded, we would have a similar themed, 'global currency + community' advert
http://m.youtube.com/watch?v=_W8ZekJ4eSk That one of theirs is really bad.