New York is critical becasue it's the financial capital of the country as well as the home of many major news agencies. We plan to leverage our time there to get major media coverage (the same NY Times writer said she'd cover us there). Also, Daniel can remain an expert in the industry by speaking regularly at events. We've been invited to at least 6 other events (including Toronto in April) that we had to turn down due to getting too many requests for Dan to speak, and to make sure he's got plenty of time to keep building and innovating.
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