Great announcement for sure.. very compelling.
Since the topic now seems to be all bout the name, thought I would throw in my 2 Brownies worth
identification is clearly the the long form for the identa part of the identabit
Perhaps a synonym with more utility to it might be more fitting.. I am thinking something like badge instead of derivatives of ID. Could introduce some interesting design elements to badges too that relate to the levels of privacy/verification/reviews/whatever. Heck.. build an app that allows people to customize them in some way.. decorate them with their interests.. pokemon.. WoW.. bitcoins.. shoes... etc.
Perhaps it doesn't sound much like a coin.. but hey.. we live in a world with Dogecoin.
Considering the extent of the groundwork done on this.. I am quite certain the name was not arrived at easily... this space is FULL of similar naming schemes so coming up with something with no brand confusion would be challenging.
Again though.. great work!