Just curious.
Did anyone in marketing actually use this slogan in a marketing campaign?
If so, I love to have the link.
My favorite troll over on bitcointalk seems to object to it, so I'd love to start using the real thing whenever he is kind enough to bring it up... 8)
https://bitcointalk.org/index.php?topic=1001681.msg10888384#msg10888384 (https://bitcointalk.org/index.php?topic=1001681.msg10888384#msg10888384)
Heh, I remember as a kid hearing my mother hum the jingle to this famous ad as she did the laundry:
(http://i.gyazo.com/c64f99d368ed92304324360ecd81196d.png)
https://www.youtube.com/watch?v=EFZK5VkQes4 (https://www.youtube.com/watch?v=EFZK5VkQes4)
(Hint: It's the last four notes in the 1968 classic rock song "Touch me" by the Doors.)
https://www.youtube.com/watch?v=1bKSqKpdEFI
Funny, I don't remember her ever telling my dad that
1. "The tensile strength of this soap powder far exceeds that of dirt."
2. "This detergent's oder is far more powerful than the smell of your work pants."
3. "Did you know that Ajax can do the same thing as Atlas -- without shrugging?"
So, from nearly sixty years of training in front of the old boob tube, I've become an expert a recognizing the purpose of a good advertising slogan.
If you can get people to ask, "Oh really? In what way exactly is Ajax stronger than dirt?", then you have solved half the marketing battle.
So, if we can get the ordinary, non-crypto-aware consumer to ask a similar question, "Oh really, In what way exactly is BitShares safer than a Swiss Bank?" than we will have done our marketing job.
So, I would appreciate it if you would continue to complain everywhere you can about my favorite marketing slogan. I'd like to see everyone's mother humming that jingle on the way to collect their yield on their unconfiscatable, unrehypothicatable, un-bail-in-able, uninflatable and un-betrayable savings.
BitShares.
Safer than a Swiss Bank.
Wow, delusion has no limits. I love the enthusiasm, but man... I would have had much more respect for this community if it had a does of realism. Starting with Stan.
You still have no good validation from "strangers". How the heck do you expect to grow this at all?
Please elaborate for us how a Swiss Bank is more secure than BitShares in the areas I indicated: "unconfiscatable, unrehypothicatable, un-bail-in-able, uninflatable and un-betrayable savings". For your convenience, I provide the following definitions.
Rehypothecation - The practice by banks and brokers of using, for their own purposes, assets that have been posted as collateral by their clients, often without their permission or knowledge (as in the case of MF Global).
Bail-ins - The practice, recently validated in Cyprus, of using depositors money instead of taxpayers money to bail out banks who have taken reckless risks with their depositors assets.
Confiscation - The practice of banks confiscating money in depositor accounts under orders from courts or other national or international government agencies, often without due process or even rule of law.
Inflation - The practice of central banks expanding the supply of various fiat currencies in which an investor's deposits are denominated while holding interest rates below the actual rate of inflation.
Betrayal - The practice of violating long standing privacy laws for which Swiss Banks were once famous in response to pressure from outside governments.
Swiss Banks are often robbed.
BitShares has never been robbed.
$23 Million Stolen in Swiss Bank Robbery (http://articles.latimes.com/1990-03-26/news/mn-70_1_bank-robbery)
Million-dollar heist in Swiss bank (http://www.presstv.com/detail/2013/09/24/325810/milliondollar-heist-in-swiss-bank/)
Swiss bank robbed by man in carnival mask (http://www.nydailynews.com/news/crime/swiss-bank-robbed-man-carnival-mask-article-1.2116091)
We never get things done as fast as we want to.
And we are getting quite used to people reminding us of that.
:)
It's hard to believe how much has been accomplished
(and how much we have been re-reminded)
since I last bumped this classic from Teddy Roosevelt.
https://bitsharestalk.org/index.php?topic=171.msg44054#msg44054
There are a lot more doers down in that arena with us now.
We all need to ask ourselves, am I down in an arena somewhere helping out the cause?
When I'm experimenting with marketing slogans, I'm presuming the thing we are marketing is Ready for Prime Time. I am not advocating telling people that a beta product is Safer than a Swiss Bank while it is still under development.
(Although, knowing what I know about the global banking system, it may well be)
It's always hard to separate "what is" from "what surely will be".
A major reason to use BitShares for the average person is because it will compete favorably against complacent financial institutions that no longer serve them well. If that were not true, there would really not be a need for smart currencies and decentralized exchanges.
So, to me, it is important to dramatically highlight that difference as our target audience slowly wakes up to the fact that their savings are not all that safe in the legacy global banking system any more. We are just about one more Cyprus away from that Great Awakening.
As my possibly fictitious great, great, great granddaddy always used to say, "Play the game for when the dust settles."
:)
When I'm experimenting with marketing slogans, I'm presuming the thing we are marketing is Ready for Prime Time. I am not advocating telling people that a beta product is Safer than a Swiss Bank while it is still under development.
(Although, knowing what I know about the global banking system, it may well be)
It's always hard to separate "what is" from "what surely will be".
A major reason to use BitShares for the average person is because it will compete favorably against complacent financial institutions that no longer serve them well. If that were not true, there would really not be a need for smart currencies and decentralized exchanges.
So, to me, it is important to dramatically highlight that difference as our target audience slowly wakes up to the fact that their savings are not all that safe in the legacy global banking system any more. We are just about one more Cyprus away from that Great Awakening.
As my possibly fictitious great, great, great granddaddy always used to say, "Play the game for when the dust settles."
:)
Well said.. besides that.. I don't like the comparison to the swiss bank.. really only speaks to the 1%.
Banking is painful for most people.. we just have to tell them this will take away their pain... and bring the joy of a decent interest rate on their money... yes we can't say that now.. so perhaps maybe the statement has to be a living phrase.. in action.. hummm..
Grow With BitShares
Growing Smiles With BitShares
Making Money Yours Again With BitShares
I dunno.. these are just off the top of my head... needs work.. we are getting there though. :) .. hey..
Taking You There - BitShares
Ok better stop now. :)