Ive been thinking about this lately and I am beginning to conclude that we may be taking on Bitcoin too directly and this may not be the best short-term marketing strategy (more on this in a coming post). With that said, I think maybe Bitshares should be positioned as Bitcoins, equity/asset sibling. ....."Bitshares does for Equities what Bitcoin does for currency". Using Bitcoins name recognition to boost the attention to Bitshares. Going with this tactic, we would avoid any direct comparisons with Bitcoin that puts Bitcoin in a negative light (this we will leave for a later growth phase ). The main hook here is that Bitshares is Bitcoin for equitys.... This is 90% of Bitshares' features anyway. The unique benefit here is that currently in the market these features are not being provided by any significant project. unlike currency which is captured by the 10 ton behemoth that is Bitcoin.
So this is were Bitshares can quickly become recognized as a top provider without having to face much phycological resistance from the market. We will just forgo (for now) any talk about the other 10% capability of Bitshares (bitUSD) as a superior currency. True this will be more of a challenge for us as a community because most people understand the "currency" crypto play well enough, but few can relate to how crypto can improve asset trading and equities. So we start at the top and draw parallels all the way down: the benefit the Bitcoin provide (currency) the benefit that Bitshares provide (equity)......... speed, security, privacy, potential market, how world finance can improved, how the system cuts out the middle man and is more fair......on and on.