i hear you Adam. I've been a bit puzzled as to what Brian has been doing behind the scenes as well
it seems like he goes to meetings, produces educational videos, and helps get webpages online
unfortunately he has been ineffective at generating buzz on the internet so far. he has also not been very effective at brand management either; the ecosystem is about as complex and confusing as ever and the release of Invictus first real product is more akin to an open beta than an actual launch. our most popular and effective way of promoting the BitShares ecosystem, this forum, is neglected in terms of marketing. updates are scattered, stickied content is out of date, and new users are still forced to participate in a multi-day scavenger hunt in order to figure out WTF is going on. this is not good marketing, nor a well crafted message, and I doubt Brian would disagree
but to be fair, BitShares' incredible complexity is not Brian's fault by any stretch of the imagination. one of the biggest challenges facing BitShares, and ALL crypto for that matter, is communicating its value to the everyman. it is clear that invictus does not have the manpower or the knowhow to do this, YET... But really, no cryptocurrency does, not even bitcoin.
in light of this latest news, i think its pretty obvious what brian has been doing behind the scenes; catering to bigger fish. and to be real its probably the right move. a partnership like this gives invictus an opportunity to focus on its core business, developing software, while letting other people with proven marketing expertise step in and make the products and brands friendly and accessible. i am willing to bet brian will also leverage this opportunity to learn and build marketing capabilities internally as well, he'd be crazy not to.
i am beginning to see brian as more of a biz dev guy than a true blue marketer, and frankly i think those skills are much more important at this stage in the game
i do wish Brian would engage with users on this forum a bit more, and i wish he would put a bit more effort into making relevant information easy to find on here... but my complaints aside, this is still an early stage startup and there are only so many hats a guy can wear at once