If it takes off, it will necessarily have to have a market cap >$200mil.
I believe we need, once the client & the new ideas/changes are implemented and stabilized, to go full throttle on having BitAssets accepted as means of payment in as many areas as possible.
The other side of the coin is having easier ways for people to jump onboard. Do we have any USD/BitUSD onramps ? CNY/BitCNY ? (only bter?) Where you just make a bank transfer and voila.
Is it possible now to buy BitAssets or BTS with a credit card?
Normal users won't be (and shouldn't be required to) jump through bitcoin to reach us.
The concept looks solid, we just need to make it real easy for everyday users to use the system, and advertise this alternative.
Stuff like that infographic that surfaced some days ago is exactly the stuff we need.