I was quite skeptical of bitshares initially, but having looked at Mastercoin, I prefer Bitshares, the team behind it and the way you've gone about including the community more.
I have to echo what Gekko has said though, the marketing is super important in terms of inspiring confidence at these early stages. Look at Megacoin, they are an example of being a clone but with a good website and wallet and yet I'm confident they can take the no.3 market cap spot for the interim meanwhile PTS which is the most groundbreaking and profit+, may struggle to stay in the top 10 till bitshares is released.
All you need is a bitshares website that animates that graphic you have of the bitshares icon with the currencies in a circle around it. If you make it 3D and have the currencies turning in a circle, and have them grow bigger when your mouse hovers over them is an idea.
Also succinctly explaining the bitshares concept on the front page in 1 inspiring sentence.
I appreciate that you guys are some if the best technical guys out there and the marketing is rightly 'fluff' compared to developing bitshares. But in terms of maximising the PTS development budget and inspiring confidence that there is a team that's on the ball and behind this, a sexy website will quintuple the short term valuation which will keep you in the top 10 market caps till launch which is advertising enough for the thousands of people that are looking to invest in the next development phase of this technology. Just my 2cents. (Think of your fav products - they can't wrap them in no name white packaging - as superficial as it is, the branding is key.)
(PS. Please announce if you're going to release a new website so I can buy more PTS b4 it comes online
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