To me, BitShares DNS s acting like it invented a browser window with some new complicated TLD system, & added security features and you want to make adoption as seamless as possible (Like chrome vs. some other browser) but there's no need, unlike crypto, the gateway between the two couldn't be simpler. So to me we're underselling ourselves by not making all .com's and .orgs newly available on a superior system. (At the moment it's like we're sharedropping our most valuable product onto an inferior ICANN.)
A .com on BitShares DNS has so much value because, once you have that your online brand can never be seized where as in ICANN they can take your online brand name away from you at any time. That is valuable, don't give it away for free! The real $ are in selling .com & .org domains - the Rolls Royce TLD of value, status and recognition.
BitShares.org on ICANN may be blocked/seized at some point in the future. Wouldn't BitShares.org want to secure it's brand on BitShares DNS where it can never be touched/blocked by TPTB and where it is much more secure and private for it's users? I think BitShares.org would be willing to to pay & bid for BitShares.org on BitShares DNS.
Apple.com might not care about Apple.p2p but if we have a new superior DNS system that is growing in popularity with crypto-currency types and people who generally dissaprove of Big Brother then Apple.com will care about not owning Apple.com A LOT! If Ethereum.org doesn't secure Ethereum.org on the DNS system of the future, that's their loss not BitShares DNS!
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BitShares DNS - 'We're the decentralised orange one'
Everyone associates the existing TLD's with a blue colour, when you share them, or when you google/Yahoo them. By making ours Yahoo.com and BitShares DNS being a separate opt in browser everyone will know yahoo.com is not necessarily yahoo.com but there's a lot of value in an exact brand name.
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Unfortunately new businesses may not be able to build a strong brand identity around our .p2p TLD
-.P2P is unknown and has little value.
-.P2P the ICANN TLD could be bought/blocked at any time
Existing businesses wll already have a more well known ICANN TLD like Amazon.com or coinmarketcap.com that they've built their online brand and presence around, which they'd like to keep. It's far easier for them to replicate that online presence & brand using their same TLD on BitShares DNS.
Instead of saying visit us at Bitshares.org or Bitshares.p2p We could want to say - 'Visit us at BitShares.org (Also on BitShares DNS)
Now the rush will be on to secure the same TLD you brand your business by on BitShares DNS!
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While BitShares DNS is new and has little traffic, it solves all of the problems associated with ICANN. If it starts gaining traction within the crypto market, it will be incredibly important for businesses to future proof their online brand by securing their existing .com or .org brand that they've worked hard to build on BitShares DNS, the DNS of the future!
Given the growing Big Brother trend and free people's antagonism towards it, BitShares DNS could easily be a likely sucessor to ICANN in just a few years and may perhaps be a preferrable choice for your target market, such as crypt-currency enthusiasts right away! (Your business sales may increase by offering a BitShares DNS verson of your site.)
Will Coinmarketcap.com want to risk having built a brand name only for BitShares DNS to grow in popularity and someone offer a similar site under the brand name he's built?
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Has your billion dollar poker brand, Pokerstars.com on ICANN been unfairly seized by an over-reaching government and all your customers blocked?
Pokerstars.com is still running! 'BitShares DNS users unnaffected!'
Has the oppressive Turkish government blocked Twitter.com?
Twitter.com is still running fine and is untouchable! 'BitShares DNS users unnaffected!'
Is bitcointalk.org being spied on &/or having it's security compromised? Use bitcointalk.org for maximum security and privacy.
(In fact, given the tenous nature of Bitcoin legality can any Bitcoin related .com or .org afford not to also put their online brand on BitShares DNS and will not many of their target market prefer & be comfortable using their well known domains on BitShares DNS in a very short space of time?)