No offense but the title of this thread sounds preachy, and BM is busy coding without having to read books. He doesnt do the marketing anyway.
Bytemaster has other duties besides coding; he is effectively the CEO of the Bitshares DAC. It seems to me this book is exactly where his "heads at" right now. My intention wasn't to be preachy.
That book doesn't apply well because unless products in that book are like Bittorrent, Napster, and other digital only products, it means you cannot really use the traditional techniques.
I'm not saying the book shouldn't be read but more that just reading a book isn't enough. Read case studies, see how other disruptive peer to peer technologies spread. Bitshares isn't a traditional business and so you have to understand that because it's disruptive it will have to be much more viral.
Napster was viral because music sharing was already a cultural norm. Napster was able to ride on the cultural norm of sharing to make it go viral. Bitshares hasn't figured out what it's cultural norms at yet and seems to be trying to market itself as if it is Apple when it's nothing like Apple in terms of how it's structured.
So the marketing of Apple doesn't make sense when Apple is clearly part of the establishment at this point while Bitshares is disruptive. iTunes came alone because the establishment was terrified of Napster and so it chose iTunes because iTunes was more centralized. This means Apple promoted centralization over innovation to get maximum profit.
In our case we are decentralized and while we might want maximum profit like Apple we cannot do it the same way. We don't have the ability to make the sort of partnerships to make it possible yet and even if we did I doubt the majority of shareholders would want to do it. I think Bitshares at least early on is going to be seen more like MegaUpload, Napster, Bittorrent, or something similar, so the ideal way to market it is to take it viral.
If Bitshares doesn't go viral it's not going to even get the attention of the establishment.