Here is how I described "our" WHY, inspired by spending about two years surrounded by ideas and the persistence of Daniel and many others here. It took a long time to to really stand behing them. If one changes perspectives too quickly he probably never has an own perspective. So stay persistent
WHY
We are convinced that hierarchical structures in the form of states and the explicit and subtle form of violence associated is not the only possible (least evil) way to "run society". We are concerned about what technology can do in the hands of centralized power (surveillance). Yet at the same time technology has the potential to make possible a peaceful revolution providing a more effective and less violent way to coordinate interests and regulate society.
Blockchain technology has the potential to not only disrupt the financial industry but to reduce the need for governmental regulation to protect citizens.
Disrupting the financial industry needs a wider vision about what technology can do for society and in which way it can take over functions of the state because the financial industry and the wider financial and monetary system are explicitly bound to and a part of the state.
It would be fatal to ignore reality if you are serious about the purpose of freedom: In order to have a lasting effect blockchain solutions have to be designed for the masses which implies high scalability, an intuitive user experience (simplicity) and an approach that pays respect to existing regulatory constraints. We are committed to profitability and maximizing capital efficiency in order to reach our goals with the necessary endurance and capital.