Current Bitshares wallet is not for average users specially to those who doesn't know how cryptocoin works.
Bitshares should be promoted massively in bitcointalk and reddit crypto communities, once we have lite wallet then we can target the general public.
Bytemaster wrote about Paypal technique in buying users, why not give free bitUSD to all bitcointalk users, first come first serve until fund is depleted.
Just my 2 cents