BitShares Forum

Main => General Discussion => Topic started by: progmac on October 17, 2014, 01:12:16 pm

Title: Who's the target market?
Post by: progmac on October 17, 2014, 01:12:16 pm

A simple question that I've been thinking over, particularly in light of the recent conversations on the UI and user-friendliness.

Who is the target market for BTS-X? BitAssets?

Title: Re: Who's the target market?
Post by: lil_jay890 on October 17, 2014, 01:27:30 pm

From what I heard and read from marketing, they are targeting non-crypto users with easy on/off ramps.  This is a different approach than most coins.

Title: Re: Who's the target market?
Post by: xeroc on October 17, 2014, 02:06:03 pm

Quote from: lil_jay890 on October 17, 2014, 01:27:30 pm

This is a different approach than most coins.

.. and they already received a lot of critiques because of this .. let's not start that discussion over again pls ..

Title: Re: Who's the target market?
Post by: progmac on October 17, 2014, 02:59:57 pm

Quote from: lil_jay890 on October 17, 2014, 01:27:30 pm

From what I heard and read from marketing, they are targeting non-crypto users with easy on/off ramps.  This is a different approach than most coins.

I think that's great. It's easy to get stuck in a little bubble of technically-oriented people and not realize it.

Title: Re: Who's the target market?
Post by: Method-X on October 18, 2014, 01:22:47 am

Nobody is sure what the plan really is but it looks like they will be targeting mainstream Americans.