Bitcoiners may continue to rave about anonymity, but pigs will fly before we see institution's risk exposure to counterparty anonymity.
The same pigs will fly before we hear "you owe me 6 indentabits, mate" somewhere in the street.
No matter if it's
identabit or
identibit. This is just not gonna happen.
Even if you spend millions to promote it as
identabit people will just reduce it to something much shorter.
You might as well go with the flow and give them the short version now.
In the brief you wrote that the aim was to have an "easy to remember retail name". So either the brief is wrong or the name is wrong.
I bet you a hundred identabits that if you took 100 random people and asked them which name - identabit or ubit - sounds more like an easy to remember currency unit, then identabit would not be the winner here.
Identabit conveys the right message and it's an acceptable name for a company but is just useless as a name to be used in shops & bars. You are introducing a new currency here, thus asking people to use it in everyday situations. The name does matter here as it's an integral part of the utility being offered. In this case one uses the product by pronouncing its name, so if the name is difficult to remember and pronounce then the product is difficult to use. It's not a car or a computer where the name is just part of the product's image, here the name is part of the product itself. It has to be easy.
If you take a look at the list of
world currencies, most of them are one or two syllables, just a few are three but
not a single one is more than that. People all over the world have been choosing short and simple names for their currencies. So there must be a very fundamental and universal reason for that. You plan on denying this reason by introducing the first ever four syllable currency name.
I know you've invested a lot of thinking in your naming strategy. And that's probably the reason you cannot let go of it.
I rest my case and wish you luck. And I truly hope I am wrong on this one and identabit eventually succeeds.
Maybe it is such a good concept that it will succeed despite this terrible name.