One of the few things in life the product owner is able to guarantee is the retail price of own product, since nobody else but the company decides this when putting down the strategy for their product launch.
Vimples in general speaking and VPL on the blockchain are SaaS tokens offered at time of launch of mainnet at the retail price 1 EUR per token, and once supply ends, the market is free to decide price OTC, since the services and products listed on the list with fees on VPLedger.com will all be priced in EUR and then adjusted accordingly to the VPL price, for them to always stay the price the governance considers the most suitable to the market.