BitShares Forum

Welcome to the Apptrade's master token sale powered by OpenLedger's crowdfunding and digital branding solutions.

OpenLedger & Ronny Boesing present Apptrade, " the stock market of apps " platform.  More specifically an app portfolio marketplace.  Each portfolio is a crowdfunded campaign featuring a group of apps, backing a shared reserve.

PROFITS OVER PERKS.
Tokens are an ideal medium for carrying out app portfolio profit sharing.
Since Apptrade is a platform that asks users to raise capital using tokens,  it was only natural that the platform itself would have a master token that serves as a clean and transparent way to gain support from the public.
Tokens simplifies funding compared to traditional outlets. At the same time offering an opportunity to "share the wealth" from the earnings of all potential app portfolios.



How we distribute our token revenue internally:




OpenLedger is helping startups like Apptrade, to reach their goals, and at the same time making sure all master token holders are given real-time updates that reinforce their ever growing trust in a project.

OpenLedger is making sure that protocol and payments are done in strict accordance with published milestones.


WHAT IS OpenLedger
OpenLedger (http://openledger.info) started out as a decentralized exchange. It has now become  a  decentralized conglomerate and has developed many businesses supported by recently revamped cryptocurrency exchange CCEDK.
OpenLedger is a startup crowdfunding service provider, information exchange and ITO access point open to the public so anyone can participate in "deals of the future". For the first time crypto speculators of the world have the ability to get in front of the all the "professional", "smart" money and reap the rewards that are usually reserved for a privileged few.


Apptrade LLC and OpenLedger ApS Relationship
With  regards to the APPX master token crowdsale and future rounds of funding OpenLedger ApS is the beneficiary of all funds, and will be releasing funds to their Apptrade project according to set milestones in accordance with platform user growth and total portfolio valuation Part of the early milestones is to create company in Denmark by the name OpenLedger's Apptrade ApS with the main shareholder being AppTrade LLC and a smaller part being OpenLedger ApS to be the official entity for all future Apptrade operations. All future revenues and dividends related to these portfolios will be distributed to the master token holders by OpenLedger ApS in cooperation with Openledgers' Apptrade ApS.

Before explaining our master token sale, let's get into the details about Apptrade :


What Will Apptrade Let Users Do?
Buy and trade digital royalties on the blockchain.  Dividends from digital app revenues are the highlight of Apptrade's portfolio marketplace.

Instead of browsing single projects often rewarded with a perk, get profits from a group of digital based projects.

Each app portfolio is a profit sharing open market. Token offerings without the equity, without ownership in companies and the burden of development. App portfolios are collections of raw digital goods. Multiple projects per "campaign." Each pitching in profits to power their portfolio's token reserve.

With blockchain smart contracts and a decentralized exchange, app publishers can create their own "mutual funds" and raise capital without involving equity. App publishers share a digital reserve, if one app fails the others may balance out.  Used as collateral, each portfolio's reserve sells its own supply of tokens.

Anyone holding a portfolio token would be tied into a profit sharing mechanism controlled by a DAPP.



For app publishers its crowdfunding on a blockchain. Full service platform that will run on the Bitshares decentralized exchange. A group of apps may self organize into app portfolios, participating in a collaborative funding and distribution model for raising funds.


TO RAISE CAPITAL EACH APP CONTRIBUTES A PORTION OF ITS EARNINGS INTO A SHARED DIGITAL RESERVE. SPONSORS BUY DIGITAL TOKENS BACKED BY REVENUE POOLED FROM DIGITAL GOODS.


CHALLENGES FOR APP MAKERS:
Too much competition for the exposure of apps (Click here for article) (https://sensortower.com/blog/app-store-one-percent)
●      Ad networks cater to the top 1% of developers.
●      Many developers have no UA strategy.
 

SOLUTION: Collaborative funding and marketing. By "app linking" Apptrade  connects apps that share a portfolio. Helping publishers compete as a group. Ultimately apps have a listing for their exits.


How Do App Developers Benefit?
1. Increased exposure. Cross marketing within a portfolio of apps.
2. Collaborative funding goes towards app's monetization and distribution.
3. After apps grow in a portfolio, they'll have a chance to get acquired.






Requirements For Listing An App
●     Agree to an exclusive 24 month distributors license and broker agreement
●     Contribute a percentage of monthly revenue ** ( tier)
●     Link to the other apps. Participate in cross marketing efforts.

*Percentage is on a tier. The monthly contribution decreases
as the value of the app exceeds the original listing value.


APPTRADE FOR SPONSORS/TOKEN HOLDERS

"Test drive" a group of ideas before committing to an acquisition.
Sponsors profit from a range of apps without owning the apps.


NOTE: There is a distinction between portfolio tokens holders that we describe as "sponsors"and the master token APPX.   


Sponsors are portfolio token holders who are different from the MASTER token holders. We will be growing our portfolios marketplace after raising funds through our initial APPX token sale.


FINDING THE RIGHT APP PROJECT TO SUPPORT IS DIFFICULT:
Supporting a group of apps might reduce risk over single projects at a time.
●     The 1 in 10 success rate still stands true for apps.
●     App developments costs are high. 


SOLUTION: App portfolios and the blockchain. Risk is diversified across a  portfolio of apps and other digital goods. Improved environments for trade with less friction between participants.


Target Market For App Portfolios And Virtual Goods 
Investment banks, structured settlement firms, factoring firms, gold companies, REITS and sovereign funds.


An Exit Strategy For Apps
Major tech and media companies : Alphabet, Facebook, Electronic Arts, Sony, Disney. These firms don't have the time to scale original developments. So they shop sourcecode marketplaces in search of low cost prototypes to acquire.


Trust Must Scale
To achieve this initial trust on the platform, Apptrade facilitates the connection between makers and their sponsors.


●     Universal design for the app portfolio tokens.
●      In keeping with regulation, compliant ready smart contracts have the key features needed to operate a legitimate market.
●     Apptrade gradually rolls out the supply of  tokens for sale, giving each portfolio market a chance to raise capital as their portfolio inventory demands.


Track the performance of app portfolios on a private dashboard that can  be viewed with a login.

●     See fiscal trajectory of each portfolio.
●     Data reflects portfolio's market activity from OpenLedger.
●    See individual app analytics.


Apptrade Business Model
●     Apptrade will earn a fee when portfolios raise capital.
●     Apptrade earns a fee when we broker the sale of an app brand.
 























All revenue payments will be made by OpenLedger and will be to registered owners of APPX tokens on the anniversary date of the closing of the ITO.
   


Funds raised from APPX token revenue is for platform development and business administration. App portfolios will raise the majority of their funds with their own token reserves.

One app going viral on the platform activates the "rising tide" principle. When this event occurs our promotional bounties will receive more engagement.

If the minimum amount of $1 million USD is not raised, then all funds will be returned. The fundraising will be capped at $5 million USD. This will be determined at the end of master token sale.


All funds in bitcoin will be dispersed according to the milestone timeline and be administered by BraveNewCoin using a multi signature wallet administered by three people or companies. Ronny Boesing, CEO OpenLedger, Ronald Kramer, Chairman Bitshares Foundation and BraveNewCoin (BNC) as lead Escrow Agent.

(http://i.imgur.com/DC6Fzk9.jpg)

Escrow structure

The BTC master address where escrow funds are forwarded to is : 3EnTHtVm33nBm1CnEsxni8C4AAgm7Zg2cb (DO NOT SEND DIRECTLY TO THIS ADRESS, BUT USE THE GENERATED ADDRESSES OFFERED in order module on ITO page .)

Escrow signatories will be:
•Ronny Boesing – Founder of OpenLedger / incubator of the App Trade Platform
•Ronald Kramer, member of the BitShares Foundation Board.
• Fran Strajnar CEO of Brave New Coin (BNC) & Blockchain Labs; Lead Escrow and governance advisor.

The full escrow agreement in details can be found on the ITO page as pdf download
https://ito.apptrade.io

Apptrade has the backing and support of Ronny Boesing, owner of  OpenLedger ApS, a company registered in Denmark, part of EU. OpenLedger has the marketplace for smartcoin creation also named the DEX or the decentralized exchange.

Apptrade is partnering with the decentralised conglomerate OpenLedger DC with the registered company OpenLedger ApS as base. The Apptrade portfolio marketplace exists as a series of master accounts on the OpenLedger DC.  Openledger will create these accounts that will be issuing the first series  of portfolio offerings.



●     Upon securing institutional support or lead investor, market makers will help provide the initial liquidity to power the momentum of the APPX master token sale. Private funding combine with a token sale will satisfy our development goals.

●     Apptrade becomes an association for app brokerage houses. Setting guidelines and best practices for app portfolio management. As each portfolio meets a minimal standard of quality that is outlined in our welcome packets.

●     Apptrade is standardizing decentralized funding using turnkey blockchain-assets and inventing an alternative asset in the process.



All APPX coins will be tradeable one year after the first day the ITO concludes.

The master tokens will be dropped on the accounts one year after the launch of the platform. The APPX tokens would be "dropped" onto all account holders of the temporary token called WARRANT.APPX. This includes distributing revenues, paid in bitcoin (listed as the asset OPEN.BTC on OpenLedger (https://openledger.io)), that may have accrued leading up to the first token drop. Dividends will be paid quarterly thereafter in bitcoin as well. All activities related to the master token is handled by Danish OpenLedger ApS (https://openledger.info) acting as custodian for the tokens as well as all revenues and dividend payouts.

Each tier is a goal and those that contribute within these tiers get special bonuses. A temporary token called WARRANT.APPX will be sent to every participant on the first day of Tier 2, which will be the time also that the project will have reached its minimum goal of 1 million USD.

A special added bonus in the form of an OBITS.WARRANT s offered to all sponsors, participating within the goal of 5 million USD. All participants will also receive this OBITS.WARRANT equivalent to the amount sponsored in USD value..

This warrant will alllow you to buy the official token of OpenLedger at any given time in 2017 at the fixed price of 1 OBITS.WARRANT = 0,16 USD per OBITS.



Apptrade's APPX master token is not a representation of Apptrade LLC market cap.
Apptrade will utilize the token revenue to integrate the blockchain with the platform in progress.

Early bird token page (http://earlybird.apptrade.io/) 

Frequently Asked Questions (https://www.apptrade.io/faq/)




Apptrade is about to Disrupt the App Economy with Blockchains and Billions (http://www.maxkeiser.com/2017/02/apptrade-is-about-to-disrupt-the-app-economy-with-blockchains-and-billions/#WUgJuASGuHO5IW64.99)

Bitcoin IRA: Initiating Coverage of APPX (Apptrade) (https://bitcoinira.com/news/2017-02-26/bitcoin-ira-initiating-coverage-appx-apptrade-2720)




OPENLEDGER DEX and APPTRADE TO BRING VALUE TO NEW MARKETS WITH REGULATION COMPATABLIE DIGITAL ASSETS (https://medium.com/@openledger/dont-wait-for-nasdaq-go-public-now-bb2766365195#.s35xz9ns6)

FORBES- APPTRADE'S 'STOCK MARKET OF APPS' LURES  CROWDFUND INVESTORS (http://www.forbes.com/sites/rogeraitken/2016/10/27/fintech-apptrades-stockmarket-of-apps-lures-crowdfund-investors/#3ff78215f789)

NO APP IS AN ISLAND (http://bravenewcoin.com/news/no-app-is-an-island/)




SMARTPHONES GROWING (https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/)

WORLDWIDE WIDE APP REVENUES (https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/).


A percentage of the APPX is reserved for early-stage marketing and bounty campaigns which will be distributed to everyone who contributes to the Apptrade launch before and during the token sale.
We offer bounties for: translations and forum moderation,
Bitcointalk signatures: information coming soon


We are looking for translators:
German
Spanish
French
Greek
Nederlands
Korean
Chinese
Japanese


SOCIAL MEDIA LINKS
(we're new, help us grow)

Twitter: @theapptrade (https://twitter.com/theapptrade)
Instagram: @theapptrade (https://www.instagram.com/theapptrade/)
Steemit: apptrade[/member]]@apptrade (https://steemit.com/%5Bmember=43490)
Telegram : @apptrade


Core Team
Daniel Pineda, CEO
Jeffrey Meyers, CFO
Alex Tchaikovsky, COO

Advisor
Ronny Boesing, OpenLedger ITO Team

Development Team
Brian Lemster, Technology Advisor - Halcyon
Christefano Reyes, Tech Advisor
America Lopez, Blockchain Developer - Cybercode Twins


Apptrade intends to bring the mainstream financial community to the world of trading asset backed tokens. Providing a digestible context for wholesale and retail speculators.

Given most cryptocurrency values are tied to a core coin that is dependent on mass usership of the blockchain. Our app portfolio tokens will have the potential to explode in value without requiring large numbers of user adoption. If an app under our 2 year agreement goes viral and increases their monthly contributions, the entire portfolio may buzz with activity.
Suddenly an unknown portfolio token's reserve may become a great fortune for an obscure group of participants.

Follow the latest news about Apptrade

(https://bitcoinira.com/wp-content/uploads/2017/02/Initial-Token-Offering-Apptrade.gif)

Apptrade is about to Disrupt the App Economy with Blockchains and Billions (http://www.maxkeiser.com/2017/02/apptrade-is-about-to-disrupt-the-app-economy-with-blockchains-and-billions/)

Bitcoin IRA: Initiating Coverage of APPX (Apptrade) (https://bitcoinira.com/news/2017-02-26/bitcoin-ira-initiating-coverage-appx-apptrade-2720)

Color me skeptical about this program for the following reasons:

-Buying and apptrade portfolio doesn't give you any equity in any of the "apps".  These apps are just suppose to contribute part of their profits to some pool of funds.  The big problem with this is that almost all app's make no profit.  Even huge apps like snapchat and uber operate at a loss.  They are not paying a dividend.  Buying an apptrade portfolio basically is like trying to buy a dividend stock that doesn't make any money... Unprofitable companies either suspend their divedends or go bankrupt.  Growing companies shouldn't be distributing a dividend at all.

-Who are these people that are selecting the portfolios?  This area is only briefly touched on and apptrade says they will use some "metrics" to evaluate apps...  How do you evaluate an app that is still an embryo?  What are these "metrics"?  Whats to stop these portfolio czars from taking kick backs from less than promising companies to get listed in the same portfolio as a more promising company?  Is there going to be some sort of rating system for these portfolios?  Will these selectors be fired if they pick sub-par portfolios?

-It's all fine and good that apptrade plans on using the bts blockchain, but this is just another ICO that is going to strain the already thin BTS liquidity.  They plan on raising up to 5 million dollars...  when a bunch of investors cash out after a year of holding, that is going to put immense strain on the blockchain.  Taking a whole bunch of bitcoin and then exchanging it for a token that can only be sold on the BTS blockchain has been crushing the BTS token price for the last year.  Apptrade says that investors can move to bitUSD, but those markets are super thin as well.  I'm betting most investors won't want to stay in the BTS ecosystem once the year holding period is up.  They will dump apptrade for BTS and then dump the BTS for bitcoin... and continue the cycle constant sell pressure on the BTS token.

This answer is written personally by Daniel Pineda, Apptrade founder

Thank you for bringing forward your questions and observations.

Tokens are the best medium for expressing our unique "collaborative funding " model. Something cleaner than promissory notes or  cumbersome LLPs that may be a bit too entrenched for app publishers simply sharing a portfolio, which means sharing a digital budget and their app users in cross pollination efforts.

The asset is the app portfolio. Tokens are the stakes to a portfolio's pooled revenue. Tokens tie users into the blockchain even though they came here for the royalty dividends or funding. First goal is secured as we want to make Blockchain palatable, especially bitshares, to the general finance community and entrepreneurial community.


Plus with the central controls that bitshares tokens feature, we can treat tokens as non recourse factoring agreements. Individual app users pay to a blockchain escrow address to be unlocked with help the help of a corresponding smart contract. Pooled earnings are essentially account receivables that the platform helps portfolio hosts originate. Their future earnings are pledges to the whitelist agreement. 

Whitelisting status includes some KYC ID verification for token buyers. Especially for the onramps/off ramps to the fiat gateways.
The restrictions on trading asset to asset coupled with certain time intervals create vesting periods that keep app publishers and sponsors committed to their portfolios.

As for constant buy pressure it would be a good thing if we manufactured a constant influx of liquidity as we expand an ever growing stockpile of Apps we predict the platform will attract.

The tokens are a forced long term hold as value can't be redeemed until thresholds are met.
The cash flow and the app portfolio are the assets, the tokens are conduits to that value.

Given the nature that these tokens are pegged to the whims of app culture of virality,  many dumpers may miss out on tokens spikes because some random app became a hit somewhere in the world after experiencing a prolonged lull in downloads.

You're right, managing and gauging such market sentiment is elusive. We only know that as long as there are holders, the DAPP doesn't care if there are 5 or 5000 holders standing, it has to continue distributing growing profit streams that are scheduled to portfolio token holders. No matter how big or miniscule a portfolio's profit reserve may be.

A. Our users will arrive to our platform for different reasons, app portfolios diversify risk for the kind of buyer we are targeting in the real world.
B. For app makers The portfolio is cross marketing. If they get accepted into a portfolio that portfolio goes to work at connecting the apps in the group. Now there are other entities promoting your digital goods, sharing the flow of traffic. An ecosystem of users in other words.

We made this because of the exact reason you've highlighted. Apps don't make money on their own. Add network's cater to top 2% and we don't blame them.

However deep linking apps and cross marketing in mobile apps works. Tapjoy, chartboost, and many other mobile ad networks aggregate offers and links to apps through offerwalls.

Cross device marketing : http://www.adweek.com/digital/why-cross-device-programmatic-advertising-ready-take-2016-169025/

Deeplinking trends:
http://www.mediapost.com/publications/article/264391/deep-linking-into-mobile-trends-2016.html



These app portfolios won't be static goods, the goods interact.  The term "Apps" is a sexy word to described the full gamut of raw digital IP.

The app portfolio may be seen as asset for speculators, but for app publishers it's a way to self organize with others to link their apps together and share user acquisitions in this hyper competitive space. They compete as portfolios. 
https://www.apptrade.io/faq/

It's still true that the prospects for the average app publishers across app stores are bleak, this is why the burden of performance lies with the users that launch portfolios onthe marketplace. We provide the environment where app makers and their supporters take risk directly against each other on the DEX. 

We are counting on discovering a viral hit or two on our platform to give it staying power.

To the point of the growing digital goods market...
Im sure you've seen the same stats. Maybe we are interpreting the potential differently. 
https://www.smashingmagazine.com/2017/02/current-trends-future-prospects-mobile-app-market/

Anything on App annie or stastista.com will show mobile app adoption and revenues swelling. That may be coming from top 2% of apps, any app can become a top app. The thrown is fickle. Apps come and go.
Heres how we leverage these findings
Apps makers can capture respectable levels of income that may not be impressive collateral at their local banks for funding.  So with a shared reserve they can pitch in to acheive this collateral they couldn't have on their own with a shared digital reserve. It's not a loan, it is a pre purchased of future income. Collective income is programmed to float across the tokens can dividend tools. Semantics, we know. 

B2b digital goods markets.
There are several thriving b2b app source code marketplaces online. Even bigger are general growing digital goods spaces. Think  of Envato,stock graphics, urls, blogs,  Unity 3D asset stores, virtual reality asset catalogues.

Indie distributions for games.   
On the consumer level, indie gaming outside of mobile, there are console indie developers.

leagues that.E3, indiecade, and with this weeks GDC happening, our App brokers are on the ground telling us about the demand for apps that need a boost.

Esports is getting big.

http://venturebeat.com/2016/01/25/esports-market-to-grow-43-to-465m-in-2016-and-reach-1-1b-by-2019/



More indie outlets like STEAM
The steam indie distribution program green light has been converted into steam direct and is no longer free. They are being inundated with requests for indie game submissions.  Here locally we've hear from people in contect with HTC, SONY, Miscrosoft scouts and they tell us they are desperate for more virtual reality games and talent to make them for mobile. 

Film companies and triple app shop these marketplaces for titles to acquire.  Ready made template they can leverage in a short period for their promotions.

Your example denoted large businesses. The majority of apps we will include are  a mix of large scale projects and smaller supplemental properties that provide consistent usership. Like anchors in a team race.

This is a segway to another relevant item:

How do we keep apps contributing to their the portfolios?


No guarantees only contingencies.

Short answer: Off network distribution license agreements and whitelists.

Long answer:
Each publisher has an incentive to be apart of each portfolio's whitelist.
They want cross marketing via deep links with other apps in portfolio. Mainly they want access to portfolio's funds from token revenue. ( 1 token type per portfolio)

All activity is data driven, everyone knows what everyone's payment is based on App's metrics on a shared group dashboard. Their individual contributions are in direct proportion to their app's monthly earnings.

What metrics?
All data is from App Annie or comparable analytics. Comparing inapp purchases, downloads and ads revenues against a simple month to month valuation that we apply to all apps listing.
A push notification is to appear in the dashboard where publishers will have the pre calculated rate based on individual performance.
Publisher only pay from what they earn to continue listing.

Since we have to verify the app source code directly, we'll have access to app store accounts as admins. We hold distributional rights to the app source code that will allow us to continue selling app under our Apptrade accounts if a payment or crucial app update is missed.

Process of joining a portfolio is subject, via vote within that portfolio's host and other apps. Every app knows each other or has voted to allow which apps join their shared portfolio. They do their own due diligence while we can focus on collective coordination of resources and updates along a shared group calendar.
Apptrade devs float in and out of portfolios to aid in screening apps.
our inhouse policy is that before any app is approved, it would have to give us admin access to their App Store accounts.

If they don't meet a payment, everyone within group sees it. If the ball is dropped completely, bad actor will be blacklisted, thus be removed from the portfolio's profit sharing.
After, distribution rights expire, rights transferred back to publisher regardless of increases or decreases in value. App owner will have to renegotiate for relisting. Obviously if app does great on our watch Apptrade or someone else will want to buy app rights.

App Voting
Once apps are in, they can't be voted out of their respective portfolios during their listing term. A vote is taken at end of portfolio term to determine if it will continue with said portfolio.

Rating system
Yes there will be an internal leaderboard they all see. With a rating system across the network. This will feature an index that will go beyond downloads, and revenue but collect opinions on apps from users.


Ultimately our marketplace is an exit strategy. A place to list digital brands or raw digital goods. Only the app doesn't sit still, there's a value engine incubating the app in the background.


Thanks for sharing your perspective. We'll be distributing a strategic overview shortly that addresses more of your items

We know there are more questions as this is a new model for backing blockchain assets with royalty streams.

Quote from: lil_jay890 on March 01, 2017, 06:57:44 PM
...

OpenLedger's Apptrade (www.apptrade.io), the platform creating "Kickstarter for Apps on the Blockchain", has received a $100,000 USD boost from OpenLedger ApS, the world's first blockchain powered conglomerate.

Powered by the digital token APPX, Apptrade creates portfolios, or groups, of apps, where if one of those apps becomes the next Instagram or Angry Birds, then the value of the portfolio rises.

Ronny Boesing, CEO of OpenLedger ApS, explained that Apptrade's initial token offering (ITO) (https://ito.apptrade.io) changed its valuation in the middle of its crowd sale as an immediate response to the result of its preliminary offering. Boesing said, 'The Apptrade platform is much too important to not succeed, and it was clear that we needed to adjust the valuation to make it more appealing to anyone deciding to participate. In addition, we wanted to show our belief in this project, and felt that there was no better way to show this than putting our money where our mouth is. OpenLedger will be adding a total of $100 000 USD to the Crowdsale over the next 7 days."

The minimum fundraising goal is $1M USD with a cap of $5M USD. With a total of 8.25M APPX tokens on offer, OpenLedger's Apptrade ApS will back these tokens with 20% of the future revenue from the Apptrade platform. Any unsold tokens will be distributed proportionally to all participants.

All early bird participants, as well new participants, will receive the extra tokens according to the published Stage 1 structure, plus benefit from the additional tokens to be divided.

Daniel Pineda, Founder of Apptrade says, "After listening carefully to feedback from public and private supporters, and with great consideration, we decided to update our master token valuation. We firmly believe that our platform, built on the ecosystem of OpenLedger and powerful BitShares financial trading technology, is a strong Blockchain project that will be a success for years to come. We feel that this is the right action to ensure a satisfactory outcome for all."

Apptrade's final valuation is going to be based on the amount raised, whether $1M USD as its threshold or money back guarantee, or the maximum of $5M USD. The valuation of the Apptrade platform will be determined on what is raised. The deadline according to the escrow agreement is set to end on April 30 2017.

Boesing continued, "This approach and change of valuation resulted from requests from within the community, and we hope to accommodate many more participants. But one thing is clear to all of the Early Birds - this is your lucky day!"

So don't miss out – PARTICIPATE TODAY (https://ito.apptrade.io)

Also read more on Forbes:

(https://img-fotki.yandex.ru/get/106693/382271378.6/0_15aec3_8acd1bcd_M.jpg)

Wall Street 'Stockmarket Of Apps' Crowdfund Scores $100,000 From Blockchain Exchange (https://www.forbes.com/sites/rogeraitken/2017/03/26/wall-street-stockmarket-of-apps-crowdfund-scores-100000-from-blockchain-exchange/#7f10a12751be)

(https://img-fotki.yandex.ru/get/194835/382271378.6/0_15afce_739401fa_orig.jpg)

OpenLedger's Apptrade (www.apptrade.io), the platform creating "Kickstarter for Apps on the Blockchain", has received a $100,000 USD boost from OpenLedger ApS, the world's first blockchain powered conglomerate.

So, What's in it for YOU?

1.  As an APPX sponsor you will benefit from a 20% of total Apptrade platform revenue which will be used to buy back APPX tokens from market and then burn, reducing the overall total supply. It allows each sponsor i.e. participant in the crowd sale, to either sell their tokens on the market or hold for growth.

2.  Any unsold tokens from crowdsale will be dropped on all participants, proportionally, after the ITO has ended.

3.  Only 8 million APPX tokens in total, plus 250,000 for marketing purposes. will be made available. Issuing new tokens will only happen if all 8.25M APPX tokens have been bought back and burned.

4.  As an early sponsor, until the minimum threshold of $1M USD has been reached, you will be offered a 25% discount on your order.

5.  Not only do you receive tokens representing the value of the future revenues from the Apptrade platform, you are also offered the option to buy into the OpenLedger Decentralized Conglomerate of businesses during 2017 with the token OBITS.WARRANT dropped on all participants 1 token for every $1 USD spent.

6.  A temporary token APPX.WARRANT will be distributed to all participants from the first day the minimum threshold has been reached - and it is then possible to buy, sell, and trade this token on the OpenLedger decentralized exchange ([www.openledger.io](www.openledger.io)). Then one year after launch, participants will be allowed to exchange their temporary token for the official APPX token. Information about this will happen 90 days prior to this date.

7.  Money Back Guarantee: If the minimum threshold has not been reached, funds used to sponsor the project will be returned in full.

So remember, The APPX token supply will be capped at maximum of $8.2M tokens, with no additional APPX tokens to be created — and APPX token holders are entitled to receive 20% as profit of the total gross revenue from all App Portfolios of Apptrade LLC, or its legal successors.

So don't miss out — PARTICIPATE TODAY (https://ito.apptrade.io)

It appears that the apptrade crowdsale is going to fall short of the minimum $1million dollar investment requirement.   It's currently only at $150,000 and that includes a $100,000 investment from OpenLedger.

I believe this will be the first failure of a crowdsale that is sponsored by OpenLedger...  Will apptrade attempt to come back to the market with a much smaller (and more realistic) valuation?  Will it attempt to bolster more support from other outlets?  I did a quick check of bitcointalk and searched apptrade, and the latest response was 6 days ago.  Somewhat concerning considering this ICO ends in under 2 weeks and the target is still well short.

Personally I think the extended holding period before token trade-ability is a turn off... Crypto investors love buying early and dumping into the first pump.  Also, I don't get the apx.warrant thing.  Why not just drop the actual tokens immediately?  I doubt any of the centralized exchanges are going incorporate trading of the warrants, which means they are stuck on the BTS platform.

(https://img-fotki.yandex.ru/get/249782/382271378.6/0_15bb79_65efd0c8_orig.jpg)

Get your Apptrade Bonus Now!

GREAT NEWS FOR ALL PARTICANTS in the AppTrade Initial Token Offering (ITO). We have added a BONUS, allowing you to receive even more tokens in your wallet.

Every time someone in your network orders and pays using a unique link we will generate and email to you, a 3% BONUS on every paid order will be dropped into your account.

FURTHERMORE, everyone you refer will receive a 2% BONUS, just for using your link!

At each Stage during the ITO, there is a GOAL, and participants within these Stages get special BONUSES.

A temporary token, the APPX.WARRANT, will be sent to every participant on the first day of Stage 3, when the ITO has reached its minimum goal of $1Million USD.

All Master token APPX coins will be tradeable exactly one year from the launch of the Apptrade platform, upon when participants can convert temporary tokens to the official Master tokens.

CLICK HERE TO JOIN THE AppTrade ITO NOW (https://ito.apptrade.io)

The final outcome of the ITO and how we will proceed, you will really know only when the ITO ends. Apptrade is not the typical ICO project and time will show if the bigger players wait untill the last minute to simply gain the biggest amount of tokens possible, since all unsold tokens are distributed to all participants proportionally. If choosing between having no token to trade within a one year period aproximately and having an asset to be redeemed 1:1 to the master token from the day the threshold is reached, it has been the conclusion that most would prefer something tangible. Failure woud be if Apptrade will not happen as a platform could perhaps be argued, but that is not really an issue as it will happen one way or the other, it is just tried first to be done via crowdsale making it possible for the normal people to enjoy.

Quote from: lil_jay890 on April 17, 2017, 02:42:57 AM
It appears that the apptrade crowdsale is going to fall short of the minimum $1million dollar investment requirement.   It's currently only at $150,000 and that includes a $100,000 investment from OpenLedger.

I believe this will be the first failure of a crowdsale that is sponsored by OpenLedger...  Will apptrade attempt to come back to the market with a much smaller (and more realistic) valuation?  Will it attempt to bolster more support from other outlets?  I did a quick check of bitcointalk and searched apptrade, and the latest response was 6 days ago.  Somewhat concerning considering this ICO ends in under 2 weeks and the target is still well short.

Personally I think the extended holding period before token trade-ability is a turn off... Crypto investors love buying early and dumping into the first pump.  Also, I don't get the apx.warrant thing.  Why not just drop the actual tokens immediately?  I doubt any of the centralized exchanges are going incorporate trading of the warrants, which means they are stuck on the BTS platform.

Quote from: ccedk_pro on April 18, 2017, 12:20:18 PM
The final outcome of the ITO and how we will proceed, you will really know only when the ITO ends. Apptrade is not the typical ICO project and time will show if the bigger players wait untill the last minute to simply gain the biggest amount of tokens possible, since all unsold tokens are distributed to all participants proportionally. If choosing between having no token to trade within a one year period aproximately and having an asset to be redeemed 1:1 to the master token from the day the threshold is reached, it has been the conclusion that most would prefer something tangible. Failure woud be if Apptrade will not happen as a platform could perhaps be argued, but that is not really an issue as it will happen one way or the other, it is just tried first to be done via crowdsale making it possible for the normal people to enjoy.

Quote from: lil_jay890 on April 17, 2017, 02:42:57 AM
It appears that the apptrade crowdsale is going to fall short of the minimum $1million dollar investment requirement.   It's currently only at $150,000 and that includes a $100,000 investment from OpenLedger.

I believe this will be the first failure of a crowdsale that is sponsored by OpenLedger...  Will apptrade attempt to come back to the market with a much smaller (and more realistic) valuation?  Will it attempt to bolster more support from other outlets?  I did a quick check of bitcointalk and searched apptrade, and the latest response was 6 days ago.  Somewhat concerning considering this ICO ends in under 2 weeks and the target is still well short.

Personally I think the extended holding period before token trade-ability is a turn off... Crypto investors love buying early and dumping into the first pump.  Also, I don't get the apx.warrant thing.  Why not just drop the actual tokens immediately?  I doubt any of the centralized exchanges are going incorporate trading of the warrants, which means they are stuck on the BTS platform.

If the ICO fails and Apptrade still moves forward with some other sort of funding, will Obits still be allotted equity in apptrade?

Quote from: lil_jay890 on April 18, 2017, 03:18:46 PM

Quote from: ccedk_pro on April 18, 2017, 12:20:18 PM
The final outcome of the ITO and how we will proceed, you will really know only when the ITO ends. Apptrade is not the typical ICO project and time will show if the bigger players wait untill the last minute to simply gain the biggest amount of tokens possible, since all unsold tokens are distributed to all participants proportionally. If choosing between having no token to trade within a one year period aproximately and having an asset to be redeemed 1:1 to the master token from the day the threshold is reached, it has been the conclusion that most would prefer something tangible. Failure woud be if Apptrade will not happen as a platform could perhaps be argued, but that is not really an issue as it will happen one way or the other, it is just tried first to be done via crowdsale making it possible for the normal people to enjoy.

Quote from: lil_jay890 on April 17, 2017, 02:42:57 AM
It appears that the apptrade crowdsale is going to fall short of the minimum $1million dollar investment requirement.   It's currently only at $150,000 and that includes a $100,000 investment from OpenLedger.

I believe this will be the first failure of a crowdsale that is sponsored by OpenLedger...  Will apptrade attempt to come back to the market with a much smaller (and more realistic) valuation?  Will it attempt to bolster more support from other outlets?  I did a quick check of bitcointalk and searched apptrade, and the latest response was 6 days ago.  Somewhat concerning considering this ICO ends in under 2 weeks and the target is still well short.

Personally I think the extended holding period before token trade-ability is a turn off... Crypto investors love buying early and dumping into the first pump.  Also, I don't get the apx.warrant thing.  Why not just drop the actual tokens immediately?  I doubt any of the centralized exchanges are going incorporate trading of the warrants, which means they are stuck on the BTS platform.

If the ICO fails and Apptrade still moves forward with some other sort of funding, will Obits still be allotted equity in apptrade?

So the crowdfunding failed... can you provide an answer to the question above? @ccedk_pro