BitShares has a fixed fee per transaction of just $0.01 means that you can trade any amount for the same price.
QuoteBitShares has a fixed fee per transaction of just $0.01 means that you can trade any amount for the same price.
This is technically not true, as it fluctuates with BTS price. As we are representing a technology that is supposed to slove price stability, I think it is not acceptable to be inaccurate about this.
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
I see that we have two simple pitches:
Our service - distributed escrow and order matching - aka distributed exchange.
Our product - frictionless, private, and stable currency with a 5% incentive to hold.
I think you are too worried about fallacies and covering every possible base when you pitch. From now on, just pitch it simple.
Just had a quick look I think it looks really good.
My thoughts & input -
BitShares
The Decentralised Bank & Exchange
Maximise privacy
With BitShares your account is completely private. No personal details are required.
Low fees
Our fixed fee of $0.01 for any transaction or trade is one of the lowest in the world.
Earn Variable Interest
Balances earn a variable interest rate. Currently averaging APR X%
Huge Selection
Keep balances in any major national currency or crypto-currency as well as gold, silver, oil & many more.
Decentralised
BitShares is simultaneously located in many countries at once, so it can never be shut down.
Secure
Ditch fractional reserve banking & fraudulent accounting. Your balances are always 100% accountable & secured by an average of 300% collateral that's fully transparent and viewable in real time.
Fast
Transactions & trades execute in less than ten seconds.
Any Currency. Any amount. Anywhere. Anytime.
Better use BROAD instead of HUGE.
BitShares: Blockchain Bank & Exchange
Welcome to next generation banking!
Decentralised
BitShares uses blockchain technology to secure your account.
Currency Selection
Keep balances in any major national currency or crypto-currency as well as commodities such as gold; silver; and oil!
Earn Interest on Your Savings
Balances currently earn a variable interest rate averaging APR X%!
Privacy & Security
Your account is entirely private and being within the blockchain is entire secure. Note: that it is your responsibility to keep your account details safe, no third party companies are involved. Please keep backups of your wallet offline in a safe place.
Low fees
Transaction fee are among the lowest in the world. Current transaction fees are only $0.01.
BitShares Assured
Your balances are always 100% accountable & secured by an average of 300% collateral that's fully transparent and viewable in real time.
Fast
Transactions & trades execute in less than ten seconds.
Fun
The world of banking and finance is evolving! Get a wallet and see what all the excitement is about.
For more information see our FAQ at:
For other questions join our forum at:
Get an account for free here:
Let us approach this not with the mindset of finding the one true way, but rather to find multiple intuitively good drafts that we can test scientifically. Without multiple drafts and split testing and other scientific, data-driven methods, finding a unique solution comes down to intuitive voodoo. Metrics: Traffic, time on site, number of downloads, number of email signups, number of social media shares, quality of leads and inbound links.. What else?
Just had a quick look I think it looks really good.Good.
My thoughts & input -
BitShares
The Decentralised Bank & Exchange
Maximise privacy
With BitShares your account is completely private. No personal details are required.
Low fees
Our fixed fee of $0.01 for any transaction or trade is one of the lowest in the world.
Earn Variable Interest
Balances earn a variable interest rate. Currently averaging APR X%
Broad Selection
Keep balances in any major national currency or crypto-currency as well as gold, silver, oil & many more.
Decentralised
BitShares is simultaneously located in many countries at once, so it can never be shut down.
Secure
Ditch fractional reserve banking, risky centralised exchanges & fraudulent accounting.
Your balances are always 100% accountable & secured by an average of 300% collateral that's fully transparent and viewable in real time.
Fast
Transactions & trades execute in less than ten seconds.
Any Currency. Any amount. Anywhere. Anytime.
I think we should focus more on being a decentralized exchange, rather than a decentralized bank. There's not really any (conscious) demand for a decentralized bank, but there's plenty of demand for a decentralized exchange. I much prefer pitching bitshares as a decentralized exchange first and foremost, that also happens to work as a decentralized bank.
I literally think that this list/or some version of it is all that should be on the homepage. Take a look at these top websites:
https://www.tumblr.com/
https://asana.com
https://twitter.com/
https://www.paypal.com/
https://www.netflix.com
https://www.linkedin.com
https://www.pinterest.com
Each one of the above examples has minimal information on their homepage and one very obvious call to action to download or sign up - all of this above the fold. We should do something similar. You see this pattern with many successful online brands that require account creation. Don't give visitors the option to get side tracked or bored.
We should use the left hand side of the page above the fold for the points. Perhaps the points could appear carousel style as they probably won't all fit on for standard desktop view, or just jquery fade in and out from one set of points to the next. The right hand portion of the screen should be reserved for a very obvious call to action button. A big download/create account button and perhaps a short youtube video taking you through the steps required to set up an account once you've installed the wallet. Seeing the wallet in action will show people it's a real working piece of software. A real distributed bank and exchange. We could auto-detect the platform (OSX, Win, Linux) so there is just one big button and not many. That's it. Everything else can be setup on specific landing pages (e.g. merchant specific stuff, whitepapers etc etc).
Within the format I've suggested above we should then start doing some A/B testing for the copy/order of the points, perhaps the videos (A/B test some of Max's longer BitsharesTV interviews) and A/B the text used on the Wallet button download (e.g. Download Wallet, Open Account, Get Wallet etc...) and compare conversion rates based on these A/B experiments.
Yesterday we got 854 visitors (up from our usual 400-500 visitors):
https://clicky.com/stats/?site_id=100787377&date=2015-01-05 (https://clicky.com/stats/?site_id=100787377&date=2015-01-05)
In the last 24 hours bitsharesblocks.com is reporting that we have had 40 new accounts created. That is a conversion rate of 4.6% visits to actual accounts - this isn't too shabby, but I'd wager it would be higher if we had a homepage that led people by the hand a little more and put downloading and installing the wallet in order to create an account right there first and front and centre.
Long term I would suggest that some web based sign up would be even better for conversions instead of pushing a download of the full client. I'm assuming some of the tech from the lightweight clients could be leveraged to make this possible on the main site eventually?
I'd be happy to consider working with Cass and Adam to make all this happen if it needs someone to code and project manage it. If BM and the team feel they need my help here then just ask. I'm spending so much time on this forum I may as well put some of my skills to use.
Anyway here's my mashup of all the suggestions, including some of my own. A little longer, but with the right design and optimization of the important one's, via A/B testing, I think we'd start to see better conversions from visitors to actual BitShares accounts. This as Adam mentioned is a very important KPI.
BitShares
The Decentralised Bank & Exchange
Secure
Ditch fractional reserve banking, risky centralised exchanges & fraudulent accounting.
Your balances are always 100% accountable & secured by an average of 300% collateral that's fully transparent and viewable in real time.
Maximise privacy
With BitShares your account is completely private. No personal details are required.
Low fees
Our fixed fee of $0.01 for any transaction or trade is one of the lowest in the world.
Earn Variable Interest
Balances earn a variable interest rate. Currently averaging APR X%
Fast
Transactions & trades execute in less than ten seconds.
Broad Selection
Keep balances in any major national currency or crypto-currency as well as gold, silver, oil & many more.
Decentralized
BitShares is simultaneously located in many countries at once, so it can never be shut down.
No Limits
Being decentralized means there are no withdraw limits. You can trade any amount, at any time, from anywhere.
Inclusive
Any one can create an account regardless of citizenship and without any identification.
Revolutionary
Remember how peer-to-peer file sharing revolutionized the film & music industry? The world of banking and finance is now evolving too! Get a wallet and see what all the excitement is about.
Any Currency. Any amount. Anywhere. Anytime.
What do people think of Dwolla? https://www.dwolla.com/
What do people think of Dwolla? https://www.dwolla.com/
That's an example I kind of like.
- Clear, succinct pitch with a call to action and learn more option
- Then it funnels target markets.
Then you scroll down and see a few more key points.
(Edit: Nice that we're 25X cheaper than their main selling point :) )
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
Instead, we need to distill out what we can sell. So far, that's BitAssets with yield, the distributed exchange, and on blockchain hiring opportunities. These are what we should explain on the site.
Those really ARE our main selling points. Great post.
https://github.com/bytemaster/bytemaster.github.io/blob/master/home.html
There is some discussion on this happening on nullstreet.Quote from: 5131:@gonzInstead, we need to distill out what we can sell. So far, that's BitAssets with yield, the distributed exchange, and on blockchain hiring opportunities. These are what we should explain on the site.Quote from: 5136:@Method-XThose really ARE our main selling points. Great post.
What do people think of Dwolla? https://www.dwolla.com/
That's an example I kind of like.
- Clear, succinct pitch with a call to action and learn more option
- Then it funnels target markets.
Then you scroll down and see a few more key points.
(Edit: Nice that we're 25X cheaper than their main selling point :) )
I love this type of page, clean simple and easy for anyone in any of the above groups to find what they want quickly.
I'm gonna back up Empirical here. Who can BitShares help? What do they need from it? How does it help them solve their specific problem or address their specific need? Make specific landing pages for traders, remittances, savers, libertarians, etc. Each one of those niches should be worth millions. No need to explain the whole ball of wax to everyone, though this explanation is available if they choose to delve deeper. Just show them how this can help them fill their need or solve their problem. As they use it, they will discover its other features in time.
Niche marketing. Specific landing pages. Boom, you're done. There's your marketing. No need to explain this whole freaking thing to everyone.
So much of changes... I remember 3 in last 2 months..
BitShares: The World's First Real Decentralized Crypto Currency Exchange
Switch that to
BitShares:The World's First Blockchain Currency Exchange
For some reason, people like and react well to the word "blockchain." They don't react as well to "crypto currency" and "decentralized." However, the term "blockchain" implies these things.
So much of changes... I remember 3 in last 2 months..
BitShares: The World's First Real Decentralized Crypto Currency Exchange
Switch that to
BitShares:The World's First Blockchain Currency Exchange
For some reason, people like and react well to the word "blockchain." They don't react as well to "crypto currency" and "decentralized." However, the term "blockchain" implies these things.
It looks like search in dark... why do not to a/b test (i mean slogans, messages, pictures etc..)? Conversion rate matter.